Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy. We created the concept to serve as a road map for digital integration. This video is an example of how social media is done on the move.
3 Responses to How To Build a Digital Brand Universe
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September 3, 2009
[…] social media (facebook etc.) and other places. I found an interesting video/blog post about “How To Build a Digital Brand Universe” from Amy Martin. Tools like that are helpful when planning an online media strategy. In the […]
Nice vid, Amy!
I like to tell the people I help that if you’re trying to build your brand into a social media superstar, then you’re doing it wrong. Only when you begin to treat your personal brand as if it’s a full-on MEDIA EMPIRE will you be doing it oh-so RIGHT.
From what I saw in your video, it seems to me that you, too, understand the value in such an ambitious mindset quite well 😉
Amy Martin spent eight years working in an agency for clients including the Arizona Cardinals, Phoenix Coyotes, and the Super Bowl XLIII Host Committee.