Guest Post by Dmitriy Gamarnik
Here’s a “Jimmy the Greek” type of prediction for the gadget-loving segment of our audience: mobile ecommerce websites are the next big thing in the sports industry. That’s right, you heard it here first. And I’ll put my kid’s college fund on it. Alright, so I don’t have any kids, and I know I am not really stepping out on a limb here, but still only a relative few companies have taken advantage of this versatile platform. Not surprisingly, many of the reasons why few have embraced mobile ecommerce are similar to the reasons why businesses were hesitant to launch an ecommerce website.
Typical reasons were:
- It’s expensive to build and maintain
- It’s not safe to purchase online
- People prefer to buy in the stores
Even though the platform is different the reasons are the same. And just like last time, the companies who have established a mobile presence earlier will find themselves competitively ahead of the companies that sat around on the sidelines waiting and watching.
Today, there are 429.7 million smartphone subscribers worldwide and it is predicted that this number will increase to 1,187.4 million by 2015. And with the busy schedules people have today, mobile ecommerce makes it easy to sell to consumers instantly and helps to build brand loyalty.
Here is the list of sports companies who have joined the mobile commerce market:
Under Armour
Under Armour makes it easy for the consumer right away. The home screen is separated into organized categories: shop mens, shop womens, shop boys, and shop girls; making browsing for products simple and a breeze.
Dick’s Sporting Goods
Dick’s Sporting Goods has great user friendly navigation menus. Also, the product page is very clean and has the right amount of information.
New Balance
New Balance offers numerous product image views. That really helps them stand out from the other mobile websites. My only complaint about New Balance’s mobile website is that it could be better optimized for a mobile browser.
Champs
Champs organizes their home screen a little differently. Instead of just separating their products into categories like Men or Women, they also have a category called “top sellers”. Genius! Why have the visitor search for those products when it can be brought to them immediately.
Patriots Pro Shop
As a Jets fan it is difficult for me to give the Patriots credit for anything, but the mobile site is awesome. Every sports team should have a mobile site like this for their fans.
Dmitriy Gamarnik is a marketing analyst with Blue Fountain Media, an ecommerce design company located in New York City. Just this past weekend (6/19/2011) he birdied for the first time in his short golf career.
Photo by gailjadehamilton
My spouse and I absolutely love your blog and find the majority of ypur post’s to
be just what I’m looking for. Dooes one offer guest writers to write contejt for yourself?
I wouldn’t mind creating a post or elaborating on a number of the subjects you write about here.
Again, awesome web site!
ella https://www.anytechsolution.com/
I’m constantly searching on the internet for posts that will help me. Too much is clearly to learn about this. I believe you created good quality items in Functions also. Keep working, congrats!
In order to increase the trendiness, some brands will make the tongue of the shoe larger, making it a trendy model for young people. However, this exaggerated shape adds a lot of difficulties to dressing. If sisters want to be versatile every day, they should choose ordinary small tongues as much as possible ~
When two different styles of items collide with each other, you will find that the original colliding styles are so fashionable and fashionable. On the premise that both items are basic, they can be matched with different styles to create a very comfortable and balanced look. The energetic girly feel of sneakers meets the elegance and gentleness of a skirt, which immediately reflects the unique charm of women.
Be sure to choose a design with the tongue lower than the upper. If the tongue of the shoe is too high, or even higher than the upper, it will make the entire ankle extremely bloated when worn, and the bird’s legs can turn into elephant legs.