Last week I shared a basic social media guide to get you started on the right path. Today I will provide examples of two sports organizations that are using social media platforms correctly.
However, instead of writing about well-known sports like basketball or football I thought it would be interesting to examine endurance challenges that test the human body like no other.
Over the years, endurance challenges have become very popular and to connect with the growing community, organizations embraced social media as their marketing tool of choice.
Tough Mudder & Facebook
Tough Mudder, a 10 mile obstacle course designed by British Special Forces, has a great Facebook presence. New visitors are directed to an engaging landing page that contains a video that draws visitors right in. To build urgency, the landing page also shows information for upcoming events and the percentage of how full the event is.
Tough Mudder also utilizes all Facebook features to interact with their community. They regularly hold contest, group discussions and deals for their events.
Civilian Military Combine & YouTube
This strength, endurance, and agility test is not meant for wimps. And to really prepare participants Civilian Military Combine utilized the power of YouTube. CMC decided to use the platform as a training resource and upload instructional videos that would get participants prepared for the upcoming race.
These videos are also helping CMC with the following:
1. Community
CMC is building a strong community
2. Content
Uploading new training videos keeps community members coming back
3. Expertise
Providing training videos established CMC as experts in their industry
Dmitriy Gamarnik is a marketing analyst with Blue Fountain Media, an ecommerce website design company in New York.
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