This is a unique time for the world of sports marketing. The worlds of online and offline marketing have shifted how we approach the way we market speak to your customer base.
Now more than ever you have an opportunity to build dynamic relationships but that’s easier said than done. Customers are getting savvier, and it’s putting pressure on marketers to provide their customer base with consistent and engaging content.
Today good marketers go beyond a single discipline; they have a firm understanding of how to integrate multiple engagement points and how they roll up to the overall strategy. A marketing plan is doomed to fail when it lacks proper planning and integration.
Five Skills Seeded to Be Successful in Sports Marketing:
Understand Your Customer Base
This is the most important component of a marketing campaign. You must know your market and now adding social media to the mix can expand your customer base to places you may not have expected previously, so understanding your analytics and demographics are important to your ROI. This aspect is of greater importance because of the different social media options available, timing of content, and messages to your various target markets.
Study the Field
It’s not only important to know what’s happing in your industry but you should know what’s happening in other fields. You can learn from their best practices and apply them to your marketing plans.
Be Flexible
We live in a world of immediate feed back. Your customers will let you know if something doesn’t resonate with them. With the world of social media constantly evolving, you always need to be evaluating during your campaign not just after. Making the proper adjustments to your marketing plans will help your ROI in the end.
Don’t Be a One Trick Pony
A successful marketer is someone who can concept, execute and manage a campaign all the way through. You can go far in your career if you’re someone who can ideate and execute, especially early in your career. Marrying creativity with solid execution will help you standout from your competition and keep your customer base engaged throughout your campaign.
Have Your Finger on the Pulse
A good marketer keeps their ear to the ground for upcoming trends, platforms or activations that may help shape engaging marketing programs with your customers. There are a number of great email newsletters, social media accounts to following to keep you up to speed on the industry. Of course, this is the foundation. Good campaigns have full-integrated thinking with support from the total marketing mix. But the main thing it comes down to is loving what you do. Working in sports is fun. It takes a deep knowledge of these attributes paired with an unbridled enthusiasm to be successful in our industry. Marketing never stops, both professionally and personally.
What other thoughts would you add? Be sure to mention them in the comments. Make sure to shoot us a tweet and a follow @SportsNetworker
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