Image courtesy of OneSocialMedia.com
Simply put, social media sites are king right now – and it’s where you can make a name for yourself in the world of sports. This brings me to a fantastic opportunity for the individual determined to claim their spot in the heralded sports industry.
Social media, believe it or not, is still in its infancy. What started as a way to just connect with friends has now ascertained itself to be an operational tool to increase fan relations, establish networks between teams and leagues and their fans, sell tickets and merchandise and help drive TV viewership.
But there remains no clear cut and tested approach for efficiently harnessing social media. There are a number of diverse tactics have been followed by sports properties, frequently in performance with customary media allowances.
I have assembled a blueprint of what I have found to be real uses of social media inside sports this past year, from brands to companies, exemplifying some of the ways sports businesses are discovering grip.
Target Your Audience
Take advantage of your status updates, tweets and shares to provide links to your networks and product. Make sure you specifically aim for mass communication as well as people that are industry related. This will allow you to encompass the reach of your profile, and increase the impression of your business. If you are seeking for advertising to reach out to your target audience, Facebook could spread the word for you as the advertisements would appear to those who have indicated the related interest in their profile.
Take Advantage of All Social Media Sites
Create a Facebook page, utilize Google+ communities, and establish a product profile on Twitter. There is really no limit to what you can do to market yourself or create alliances if you show some craft in applying social media and the different tools each platform provides.
Not everyone has the funds and resources for a personal website, but if you want to be a writer, WordPress, Tumblr, and many others are easy to set up and use.
LinkedIn: One of the Best Marketing Social Media Sites
LinkedIn‘s tagline “Relationships Matter” is very appropriate to show us what this social network does. Believing that people relationships is a valuable asset, LinkedIn serves to help individuals and companies to build and maintain them. This gives professionals an advantage to be more successful and productive in their careers by leveraging on, as well as contributing their own, professional and trusted network. LinkedIn is a no-brainer.
In fact, we are hosting a FREE Webinar, “How to Leverage LinkedIn to Land Your Dream Job in Sports,” this Wednesday at 9 am PST and 5 pm PST. To learn how powerful this social media site can be, register for one or both of these Webinars and join us!
Don’t laugh, but a string of witty, well-written tweets won’t hurt your cause either. Twitter is a popular micro blogging method that empowers users to send messages in 140 characters or less. It first started as a means to interconnect within friends, family and coworkers and has evolved into a powerful social medium as a great and extremely fast way to broadcast information. Talk about the grape-vine. Twitter indeed clarifies the connotation. There is a fair quantity of potential to harvest traffic to your site, but it depends on how you endorse or sell your website on Twitter. Both Under and over advertising can turn off your followers.
Measure Your Current Traffic and Outcomes On Social Media
It takes a little time but if you are devoted you can assess what social-media tactics are working best for you. If you are using Twitter to achieve a specified result, you will know if it is working by the amount of followers you gain, or retweets and favorites you acquire, and be sure to Hashtag everything. It is vitally important that you monitor Twitter and other social media for mentions and engage with the conversation as well.
If you are getting a lot of likes on your comments and pages on Facebook then you know that you are reaching an audience. Analyze what is working and continue to apply those strategies.
Register A YouTube Account and Start Filming
This is one of the most beneficial steps that you can take in your social media promotion plan. Set up three to five minute segments where you pitch your product, brand, writing, or expertise in whatever field you are trying to circulate. Dress appropriately with a fitting background and post these videos to YouTube. Then you can circulate your videos through all of your social media outlets. Always remember that one outlet promotes the others and vice versa.
Survey Your Members, Followers and Friends
Don’t be afraid to contact people that you are socializing with and find out what they are looking for, what they enjoy and how they go about obtaining it daily. Take the guess work out of the equation and get down to brass tacks. It will serve you immensely. When you have a full idea of what industry contacts are looking for it will professionalize your package, resulting in optimum results.
Make Friends With Other Websites & Page Owners
Co-promotion is the name of this game. Reach out to other bloggers, editors, websites, page owners and the like. Ask if they will let you provide a link to your content or product via their resource and offer the same courtesy to them. This is a great way to help your goal reach critical mass. Stay in contact with these sources and exchange advice and ideas.
The Other Side of the Fence
One thing that stands out to me in the course of my social media conquests is there seems to be a lot of people who say they are interested in social media in sport, but when you get down to the particulars, most people are interested in the marketing side of it. Now this is great if you are in the marketing part of a business; but what if you are an athlete, coach or someone who works directly with the athlete? Even when searching the Internet the only results you receive are websites talking about social media in sport from a marketing perspective. Which clubs market themselves the best on social media? What athletes mainly talk about on social media?
Where is all the information that will actually help us to improve our athletes?
Some Closing Advice
You may want to build up a network of people who are interested in talking about this sort of thing and create a database of ways that people can share information about using social media to improve performance. I am a youth baseball, football, and basketball coach, and I have used social media to obtain help with the development of my players. This has proven to be a smart move. If you’re looking to land a coaching job, use social media platforms to make contacts and educate yourself on the goal you wish to achieve.
I have fought the masses for years trying to get my name out among the industry leaders. I have realized that persistence and innovation are the main attributes one can attain in this battle. Take advantage of every single source and opportunity you can. You owe it to yourself. I strongly recommend purchasing Sports Networker’s Ultimate Sports Job Package if you want to give yourself the advantage you need to make an impact in this industry.
Social media is just the tip of the iceberg. Take the appropriate measures to succeed. Good luck.
I appreciate the article. I need to start taking advantage of this social media craze.
What a great article! I have been telling my family and friends the importance of social media moving in to the future. I hope to take some of what I learned in this article and apply it to my goal. Thanks Matthew Gray and Sports Networker.
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