Recently Digital Royalty brought clients Discount Tire and PGA Tour player Bubba Watson together to create a social media endorsement built on natural integration. The results? Positive sentiment, engagement and conversion. Still intrigued? Case studies like the one in the video below will be presented by co-host Digital Royalty at the 2009 Sports Networker Summit…
Amy Martin
Author Archive | Amy Martin
Learn How To Measure Social Media ROI
How do you measure social media ROI? What should you be measuring? Are you seeing a return on your efforts? Is it even worth your time to be using social media tools in sports, or any industry for that matter? Luckily, SportsNetworker’s featured expert, Amy Martin with Digital Royalty, breaks it down for us in…
How To Build a Digital Brand Universe
Building a Digital Brand Universe is a fundamental part of the Digital Royalty philosophy. We created the concept to serve as a road map for digital integration. This video is an example of how social media is done on the move.
How to Find a Sports Social Media Manager
Sit-down with Amy Martin, of Digital Royalty. She shares her professional experience and offers tips on how to use your existing social marketing space to find and recruit your brand’s next Sports Social Media Manager.
What Happens in Vegas, Starts with Social Media
True to the social-media savvy, NBA All-Star’s form, Shaquille O’Neal’s two-day stay in Vegas tipped off with on-the-street giveaways as a part of an all-night social media blitz that took place to launch the weekend’s enlyten events. Digital Royalty planned the first-ever progressive tweet-up, known as a Tweethop. It’s a mixture between a Tweetup, a…
A Perfect Day. (In Social Media)
The Chicago White Sox, a Digital Royalty client, practiced perfect social media agility on July 23rd as Mark Buehrle threw a Perfect Game. What were the measurable social media results? The White Sox experienced a 21% increase of their online ecosystem, Positive Sentiment grew 8 percentage points and words like “LOVE, BUEHRLE, PERFECT and OBAMA”…
Digital Sports Branding Through Social Media
Amy Martin has major influence when it comes to helping professional sports teams (like the Phoenix Suns) and professional athletes (the mighty Shaquille O’Neal), take control of their digital brand. Her recent success attracts more major clients knocking on her door every day as she helps people answer some of the toughest questions like, “How…