Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…
Ben Sturner
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ESPN 3D to show soccer, football, more Sports broadcasting will enter a new dimension in 2010…the third dimension, as ESPN will unveil the industry’s first 3-D network. ESPN 3D will showcase a minimum of 85 live sporting events during its first year beginning June 11 with the first 2010 FIFA World Cup match, featuring South…
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TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…
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72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…
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Gatorade Drops Tiger (the Drink) By Kenneth Hein After less than two years, Gatorade is dropping Tiger Focus from its portfolio. There has been a great deal of buzz around the announcement given its timing. However, the plans have been in the works for months. (www.adweek.com)
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Comcast, NBCU Finalize Deal: Combined Entity Will Have Unparalleled Reach By Joe Mandese The deal combines the biggest operator of cable and broadband communications services with one of the most powerful and broadest reach broadcast operations, giving the merged entity unparalleled distribution, and some of the most popular programming content and brands ever. Philadelphia-based Comcast…