In the off-season, the NBA’s Toronto Raptors installed a sophisticated six-camera motion tracking system that creates a steady stream of player data. This week, the very same Raptors traded Rudy Gay, who was openly critical of sports analytics. Coincidence? Most likely. However, it serves as a reminder to sports business and sponsorship professionals that a new era has officially “tipped…
John Huckle
Author Archive | John Huckle
Long-Form Conversations: Perfect Marriage of Twitter & Sport?
As the Boston Bruins punched their ticket for the NHL Stanley Cup Finals this past weekend, TV commentators quickly reminded viewers about how close they came to elimination at the hands of the Toronto Maple Leafs in the Conference Quarter-Finals. Without question, Game 7 was the most dramatic contest of the entire Playoffs. Surprisingly, a…
How Jersey Sponsorship Will Penetrate the Big 4 Sports
Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…
Will Social Media Kill Sports Radio?
So I’m reading a blog from a well-known sports marketing agency (who shall remain nameless) and I come across a post that says, “Today, people are 10 times more likely to check Twitter or Facebook for breaking news than sports radio. In fact, 81% prefer the Internet for their sports news, period. This is radio,…