The Olympic Games only come around every four years; not news to most. But what happens to Olympic athletes and lesser known sports during those four long years? As Dr Andrea Eagleman explains, they are using social media to remain in the limelight. “Olympic sports and athletes are only in the spotlight every four years, but…
Josh Hoffert
Author Archive | Josh Hoffert
Arsenal FC And Emirates Perfect Sponsorship Combination
It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium. Additionally, the shirt sponsorship between the two…
Bowl Games: Swag Bags And Recliners Highlight Bowl Season
Alas, it’s the season many college fans have been waiting for: College Football Bowl Season. And tis’ the season to give, right? In what has become a tradition, official “swag bag” lists for each bowl game have been released. In case you are wondering, those who participate in bowl games around the country are awarded…
HBO Gives Viewers In-Depth Look At NHL’s Winter Classic
The NHL’s Winter Classic series has a short, yet storied six year history. In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…
The Top News In #Sportsbiz – 12.02.13 – 12.09.13
Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life. News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology. To get a full dose of…
Burton Unveils US Snowboard Uniforms For Sochi
“Look good feel good, feel good play good.” This expression has been used over and over again within the sports world. College athletes take this seriously, while action sports stars take it to heart. Fortunately for the US Olympic Snowboard team, Burton is behind the design of the new uniforms and they look oh-so-good. Heirloom…
F1 Heads Toward Branded Content Sponsorships
Sports Business is a world all its own. The landscape of sports is constantly evolving, thus driving the business aspect to do the same. F1 is considered one of the front-runners when it comes to sponsorship and reaching a worldwide audience. As a better way to engage that wide audience, F1 and their sponsors are…
FIFA Launches New App In Time For Final Draw
Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe. The group draw is in itself an event, with television audiences in the hundreds of…
The Top News In #Sportsbiz – 11.25.13 – 12.02.13
This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football. Get your #SportsBiz fix below. Sports…
The Essential Guide To Watching Football On Thanksgiving
Thanksgiving is a day of wild amounts of food, crazy family members, afternoon food-naps and the unpacking of seasonal decorations. But one thing brings everything together nicely – seemingly wrapping turkey-day in a big bow – NFL football. However football, like food, doesn’t just come served on a silver platter without the prep-work. It is…
NHL Is Thriving, Especially In Canada
The NHL has hit pay-dirt in its new broadcasting rights deal. Rogers Communications and the National Hockey League have come to terms on a 12 year, $5.2 billion contract. Rogers Communications is Canada’s dynamic communications and media company. In a move to strengthen its sports presence, Rogers has recently purchased a 75% stake in professional sports…
Molson Coors To Sell Share In Colorado Rockies
Molson Coors has been an equity owner of the Colorado Rockies for 22 years. The beer company has had a vested interest in the team since becoming an expansion squad in 1991. The Molson Coors company owns a 14.5 percent share in the Rockies. SportsBusiness Journal is now reporting that Coors is ready to sell its…