We all know the power of social media sites. Their evolution has made it an essential and powerful tool for connection, news-gathering and engagement. With these platforms people now have a direct outlet to connect with clients, fans, sponsors and media about everything from products, news, content, and customer service. But while it’s an asset…
Mike Wisniewski
Author Archive | Mike Wisniewski
Modern Art and Sports: A Passionate Relationship
The worlds of art and sports are not all that different. Each medium conjures emotion, depicts internal conflict and creates lasting memories. From logo and uniform design to iconic sports photography to sculptures of legends outside sporting arenas, art and sports have formed a bond that is inseparable. Both art and sports are such important…
How Can Ryan Braun Restore His Image?
As a Milwaukee Brewers fan, I will say the news about Ryan Braun being suspended for the season is very disappointing. Denial after denial, it appears he’s now admitting that he used performance-enhancing drugs. For the many who admired Braun, there’s not only anger and disappointment but also the fact that he lied to the fans. Now…
Introducing the New Nike “Summer is Serious” Campaign
In my opinion, Nike is top of the class, not only in equipment but also in the marketing space. Time after time, they’ve come up with legendary campaigns that have become rooted in our culture. Nike continues to be a leader because even though the NBA season is over, they keep the basketball dialogue going in a…
Major League Baseball: Small Markets, Big Activations
The competitive landscape of baseball is tough. Without a salary cap many small-market teams have a tougher time succeeding. While MLB has taken measures like revenue sharing and luxury tax thresholds to help level the playing field, the small market teams have to work harder to be considered a contender. Just like on the field,…
Innovation Through Sports Data
We live in a data driven society where we now produce and have access to it more than ever. This information can be invaluable to marketers. In 2012, every day 2.5 quintillion bytes of data (1 followed by 18 zeros) was created, with 90% of the world’s data created in the last two years alone. Sports…
Social Media Lessons Learned From Professional Athletes
Say what you want about how athletes use social media marketing, but it’s an extension of their personal brand, both on and off the field. In this short-attention span world, we can learn a lot from athletes as they continue to connect with their fans through fresh content and unique programs. Athletes that continue to lead…
Three Tips for Successful Social Media in Sports
Athletes, sport franchises and marketers continue to push the social media envelope. While the industry continues to innovate how they incorporate their social media messaging to foster and engage with fans, what we have to start asking is, how much is too much? In recent years, Twitter handles and hashtags have been placed on courts or…
Key Skills Needed To Have A Successful Career In Sports Marketing
This is a unique time for the world of sports marketing. The worlds of online and offline marketing have shifted how we approach the way we market speak to your customer base. Now more than ever you have an opportunity to build dynamic relationships but that’s easier said than done. Customers are getting savvier, and it’s putting pressure on…