Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service. But with a record breaking audience of 106 million people, I was blown…
Archive | Sports Marketing
The Sports Executives Association
The Sports Executives Association is coming soon. Many of you have asked for more information, and emailing me about the release date. It’s coming soon, and I wanted to thank you for your patience. I don’t want to spoil all of the goods by sharing with you every last detail, but I wanted to share…
Super Bowl Commercials Play Role in Branding
A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…
It’s a Numbers Game – Sports Vanity Toll Free Numbers
We all know there are numerous ways to brand your sports business. From a professionally designed and well optimized website, to having consistent social networking usernames across a variety of social media platforms, you are well on your way to promoting your brand. With a passion for domain names over the years, I have been…
The Frenzy of Fan Dynamics
(This is a guest article by Michelle Hill) Football fans everywhere enjoy a special camaraderie; we join forces in unwavering support and devotion for our team, despite geographic location or economic status, we’re all on an even playing field (no pun intended) when it comes to rooting for our favorite team. There are three important…
Athletes Step Up to Help Haiti Earthquake Victims
So many conversations of the last year, and certainly beyond, have focused on huge dollar figures that go along with professional sports and their high-paid, spoiled athletes. During this past week, players from across the professional sports spectrum who are often portrayed as being little more than indulgent have shown quite the opposite personas. They…
Tim Tebow’s Marketing Potential
I am tired of hearing “football experts” opinion that Tim Tebow does not have the make-up to be an NFL quarterback. “He’s too heavy.” “He starts his throwing motion too close to the ground.” “He takes too long to release the ball.” “He does not find the open receiver.” “His build is more suited for…
Florida Football Coach Provides PR Case Study to End the Year
Just when you thought you could put the finishing touches on your year-end list of best/worst stories, University of Florida football coach, Urban Meyer, added yet another chapter to 2009’s book of sports public relations case studies. On Saturday, all modes of media went into overdrive when the 45-year-old two-time national champion coach announced he…
Athlete Branding & Owning a Domain Name
Why an athlete should care about their domain name and personal brand. As long as domain names have been around, professional athlete domain names have been valued property by domain speculators (domainers), cyber squatters, and sports fans. If you do a whois search for most professional athletes, no matter what the sport, chances are that…
Athlete Web Design with Tim Evans
I am constantly amazed at the lack of presence a number of high level professional athletes have online. Many of the players are missing out on a bigger opportunity to have a great website, and drive fans to their hub, however, a lot of them don’t even own their domain name. I’ll share more reasons…
No Rush To Invest In Questionable PR
Most everything that could be written and discussed about in recent news that Rush Limbaugh wanted to buy into a group seeking to purchase the St. Louis Rams, has been said and documented. What’s lingered in the back of the room is the reality of why the conservative talk show host was bumped from potential…
2 Ways to Enhance Marketing for Unpopular Sports
There’s two co-workers in my office who love soccer. “That’s cute,” I like to tell them and accuse them of being unpatriotic for not liking football or America’s pastime more. But that poses the question. What if you’re trying to market soccer in America? Hockey in Texas? The WBNA anywhere? 1. Educate People About the…