Each year, Tiger Woods hosts his annual golf tournament, which supports the Tiger Woods Foundation. Northwestern Mutual helped to sponsor the World Challenge tournament last year. This year, however, the financial security company has decided to take charge and become title sponsor. Why the Tiger Woods Foundation saving money is a good thing By having…
Archive | Sports Sponsorship
Tire Pros Sponsorship With Los Angeles Galaxy A Good Fit
In a go at their first major league sports sponsorship, Tire Pros have signed on to be the official tire retailer of the Los Angeles Galaxy’s 2013 season. The Galaxy are the two-time defending champions in the LA area, while Tire Pros continue to have a strong presence in the LA area market. Tire Pros…
5 Must Ways to Sell in Sports Sponsorship
Congratulations, you are in Sports Sponsorship! What does that really mean?? Uh oh! You are in that dreaded S word career now…SALES! It’s actually a great and proud (if you do it the right way) career to be in, and since I am a “Sales Guys with a Hot Dog Marketing Problem” and have been…
Anheuser-Busch a Sports Sponsorship Heavyweight
St. Louis based Anheuser-Busch, the leading beer brewer in the United States – holding a 47.6 percent share of U.S. beer sales to retailers – was recently named “Sports Sponsor of the Year” at the 2013 Sports Business Awards. The company brews Budweiser and Bud Light, two of the world’s largest-selling beers and is also…
CSF Gathers the Sponsorship Community in Saskatoon
On May 24–26, the sponsorship and marketing community will gather in Saskatoon for the ninth annual Canadian Sponsorship Forum. This year’s roster of industry-leading experts presenting keynote addresses and leading roundtable discussions includes: Karim Salabi, Executive Vice President, Marketing, Rona Inc.; Justine Fedak, Senior Vice President, Brand, Advertising, and Sponsorships, BMO Financial Group; Michael Prosserman,…
Turkish Airlines Teams with FC Barcelona
Turkish Airlines has teamed with FC Barcelona in the launch of a brand new global campaign. The Wings of FC Barcelona campaign aims to unite FC Barcelona fans from all over the world and invite them to take their seat in a giant digital stadium known as Camp Nou. Turkish Airlines – which has been…
National Brands Investing In Local Sponsorship in Canada
Large national brands are investing more finances in local Canadian sponsorship every day. Brands such as Tim Hortons, BMO and Old Dutch understand that reaching out to the community really does pay dividends when it comes to their reputation and it only makes sense from a business standpoint to give back to those who purchase…
Partnership Scoreboard Allows Companies to Analyze Value of Sponsorships
In the world of sports today, corporate sponsorships are becoming more and more important to organizations. While sports may be a game to fans, athletes, coaches and owners will be the first to tell you that sports is a business before anything else. Franchises partner with just about every type of corporate sponsor possible, from…
What is the “Sponsorship Snapshot?”
Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker room…
Sponsorship Marketing Budgets Increasing In Canada
The Canadian Sponsorship Landscape Study (CSLS) is an annual study that provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry which includes sports. The study includes information on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. The study looks to both academic and…
Sports Sponsorship: Vodka and Golf
What do vodka and golf have in common? Until today, nothing to my knowledge. However, that changed when Belvedere Vodka signed a sports sponsorship deal to become the official vodka of the PGA of America and the PGA Championship, the golf season’s final Major. “The PGA of America is delighted that Belvedere Vodka will serve…
Significance and Ramifications of Conference Realignment in College Athletics
Every city and town in the United States possesses its own unique identity, with sports accounting for a large aspect of the culture within various geographical areas across the country. While professional sports league such as the National Football League and the National Basketball League dominate mainly major markets and large cities, college sports—particularly basketball…