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A wise football coach (okay, Jerry Glanville) once said that the NFL stood for “Not For Long.” In hockey, the NHL stands for Not Here Long, especially when it comes to goaltenders, the league’s head coaches and social media mavens. Yes, the employees who get paid to Tweet, Pin, use Facebook, filter photos through Instagram…
Sports Business March Madness Becoming One of the Most Valuable Sports for Advertisers Most fans think of sports advertising, they think of the Super Bowl. But now, college basketball is proving to be one of the most valuable sports for advertisers. In the last 10 years, the NCAA Division I Men’s Basketball Tournament, more commonly known…
Sports Business Adidas Unveils Wild Designs on New College Basketball Uniforms Adidas shook up the college basketball world on Thursday, unveiling new eye-catching uniforms that will be worn by six teams in postseason play. UCLA, Louisville, Baylor, Kansas, Notre Dame and Cincinnati will wear brightly colored jerseys and shorts with a camouflage pattern. The designs for UCLA,…
Sports technology will be used selectively in soccer and the International Board and FIFA are willing to allow it. In a document assessed by football’s rule-makers over the weekend, FIFA reversed its previous stance that referees could be undermined if the results from high-tech aids were revealed. The lawmakers behind soccer approved the use of…
Social Media in Sports: Who are the Winners and Losers? Sports and social media make a great team. Whilst fans follow the action, they can share the moment with their friends and fellow supporters. But who is making the most of this relationship? And who would be best advised to keep clear of Twitter altogether?…
The National Hockey League has this work stoppage thing down to a science… That and being the butt of all non-New York Jets related sports jokes. During the 113-day lockout, one head coach said that the NHL’s brand was in danger of becoming as irrelevant as bowling, to which reporters snickered back with “at least…
We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“. We received some great feedback and the people mentioned varied greatly from Mark Cuban (Owner – Dallas Mavericks) to Bruton Smith (CEO – Nascar). The annual list put together by SBJ includes a…
We asked you to tell us on Facebook who you thought was destined for greatness in the Business of Sports heading into 2013. The responses we received varied from current students to young professionals currently working in sports. And, even though we know that this is not an exhaustive list, these are some of the…
FC Barcelona’s striker, Lionel Messi, is a rare and special talent — that’s no secret. The 25-year-old recently claimed another top honor, as he was named the world’s top striker by the International Federation of Football History and Statistics. The Barcelona soccer club created the below infographic highlighting Messi’s recoding-breaking 91 goals from the calendar year….
Whether you’re a freshman or a senior studying at a small liberal arts college or a large research university, if you want to work in sports business, you need to get heavily involved in the industry. It is never too early or too late to gain practical experience that will help you connect with decision…
The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business 25 Schools That Make The Most Money In College Sports For many schools, sports are now generating more than $100 million annually. Much of that money is from the ever-growing revenue generated by conferences through television…
There are few companies who have done a better job than Lululemon using social media to grow its brand. More impressive is that they’ve done so in a field (apparel) where its competitors spend hundreds of millions of dollars to acquire market share. Lululemon’s advertising is minimal, relying on word of mouth and consumer interaction…
