The Top News In #Sportsbiz is a collection of articles curated by Sports Networker’s Lead Writer – Mark Burns Sports Business Pac-12 Network Starts, Will Reach 48 Million Homes The Pacific-12 Conference is scheduled to begin airing its TV network at 6 p.m. today (August 15). With a national feed and six regional feeds, the San Francisco-based…
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The Latest Sports Technology in Equipment
A Guest Post by Steve Hamilton Many people believe that success in sports is driven solely by talent and training, but that’s not always true. There’s another “t” word that often plays an important role: technology. The recent controversy about the role that advanced swimming suit fabrics played in Michael Phelps’ impressive Olympic wins is…
Why You Don’t Have To Be Marv Albert To Become A Sportscaster
When you think of great sports broadcasters, names like Bob Costas, Chris Berman, Marv Albert, or Pat O’Brien come to mind. If your dream is to become a Sportscaster, the first thing you think of might be anchoring ESPN SportsCenter on national television, doing play-by-play for Monday Night Football or covering the Olympics for NBC. Unfortunately, there…
Sports Sponsor of the Year: Bridgestone
We are constantly looking for best practices or case studies to learn from. In the field of sports sponsorship, there is currently none better than Bridgestone – Americas Tire Operations. Recently Bridgestone Americas was selected by Sports Business Journal as the 2012 Sports Sponsor of the Year. The company’s Bridgestone brand is the Official Tire…
The Worst Advice for Sport Management Students
I couldn’t believe what I read today. It may be the worst advice I’ve ever heard for college students in sport managemet about to graduate. This poor advice included: “Early specialization is a huge mistake. Selecting one area to pursue for your career path is ludicrous.” Let me tell you what’s ludicrous: Entitled college students believing…
Social Media Marketing Agency Co-Founders Discuss Their Path To Success In Sports
If you are an active follower of trends in social media and sports, then it’s likely that you’ve noticed some of the cutting-edge social media campaigns that Red Bull has launched over the past few years. Red Bull continuously pushes the envelope by implementing creative campaigns that integrate the latest social media tools while leveraging…
The Psychology Of Social Sports Fans: What Makes Them So Crazy?
From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Do You Want To Work In Sports? Learn From The Pros!
The Sports Industry is hugely competitive. If you throw your name in the hat for a highly sought after position, it’s like you will be up against 100’s (if not 1000’s of other applicants). So, how do you make sure that when the time comes, your name comes to mind and you land that dream…
How Mental Toughness Can Help You Excel In Sports Business (VIDEO)
Are you trying to break into the sports industry? If so, you probably already know that sports jobs are highly competitive! When you throw your name in the hat for that highly sought after position, the fact is that you are likely one of a thousand applicants. So, how do you stand out in the…
Sportsbiz Weekly Buzz – 12.1.24
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide. Gallagher quickly put the rumor to bed. ”There aren’t ANY conversations going on…
Sportsbiz Weekly Buzz – 12.1.17
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire “Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and…
Engaging Fans and Raising Awareness through Social Media in Sports
Here in Australia, sporting clubs are only just realizing the massive potential of social media and beginning to understand the new opportunities they have to connect with their fans. This week I decided to have a chat to Sean Callanan, the Founder of Australian based digital sports company Sports Geek. Sean is one of the…