Location based services have been steadily making their way into the marketing world. This offseason, Major League Baseball will test a feature of its At The Ballpark app, which will use bluetooth technology to allow fan’s mobile devices to connect with sensors around the ballpark. Marketing-savvy teams will easily find this technology beneficial. Location Based Services…
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New Technology: What Second Screen Viewing Means for Sports Business
People are dependent on new technology like smartphones and tablets in everyday life; it’s no secret that this attachment bleeds into watching television. Smart devices make it easy to add a second screen to whatever you are watching, allowing you to keep up with everything being talked about with regard to the event. This is especially…
MLB, Apple Add Wrinkle In Purchasing Tickets Via Digital Sports Technology
No need to worry about forgetting your MLB season ticket at home anymore. Together, MLB and Apple recently combined forces, creating the latest development in sports technology: Apple’s new Passbook app. With the app, fans can purchase their ticket online, download it, and then it will be stored in their passbook. Arrive at the stadium…
Stanford Football Goes Digital in 2012 with iPad Playbook
For the 2012 football season, Stanford will become the first college team to welcome in a new era of technology. With the start of training camp around the corner, each Cardinal player and coach is being given an iPad that houses the team’s digital playbook along with other team-related materials. The iPad Playbook was developed…
Build a Brand Like Apple in Sports
When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes. Apple’s PR department has one…
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Jobs Unveils ‘iPad,’ Fate of Universe Still In Doubt By Gavin O’Malley As scheduled, Apple debuted its highly anticipated tablet device on Wednesday — for many, representing the dawn of a new age in media consumption. Christened the “iPad,” the device is expected to be available in March for a (surprisingly low) minimum price of…