Members of the Sports Executives Association were treated to a LIVE Q&A yesterday with Ben Sturner – CEO & Founder of Leverage Agency and the Manhattan Sports Business Academy. During the 1 hour LIVE Q&A with Ben we discussed how he got involved in sports, his vast experience in sports sponsorship, how he started Leverage…
Tag Archives | Ben Sturner
MSBA Program Offers Invaluable Experience For Aspiring Sports Business Professionals
If you are a student or young professional looking for a competitive advantage to help you land your dream job in sports, then you need to do yourself a favor and check out the Manhattan Sports Business Academy (MSBA). Our CEO, Lewis Howes, was a guest speaker last summer and saw first hand the valuable…
Influential People In Sports Business In 2012
We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“. We received some great feedback and the people mentioned varied greatly from Mark Cuban (Owner – Dallas Mavericks) to Bruton Smith (CEO – Nascar). The annual list put together by SBJ includes a…
Manhattan Sports Business Academy: Innovative Summer Program where Sports Business Leaders are Made
Every year, thousands of students across the country search for sports internships to break into the sports business industry. In this ultra-competitive field, it’s becoming increasingly necessary to gain as much as experience as possible and meet influential people in just a few few short months of the summer. Students need to maximize their time…
Top Sports Social Media Professionals of 2010
The year has flown by and it’s been a great one for sports and social media. In the last year, we’ve seen almost every professional sports team start to create a social media strategy, and none of it would have been possible without the many creative people at work in the sports industry. As a…
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Bob Arum Says Deal Reached For Yankee Stadium To Host June Bout Top Rank Chair Bob Arum Thursday night said that Yankee Stadium will host a June 5 bout between Yuri Foreman and Miguel Cotto, according to Dave Skretta of the AP. Yankee Stadium could hold 30,000-35,000 fans for Foreman-Cotto bout. (www.sportsbusinessdaily.com) LPGA renews Blue…
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Time buy would move AVP to ESPN and ABC By Terry Lefton & John Ourand The AVP is close to finalizing a deal with ESPN, ending an association with NBC that dates to 1990. As part of the time-buy agreement, ABC would carry four events, while ESPN2 will carry the rest of the AVP’s schedule,…
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Rebranding: ESPN360 Becomes ESPN3 In April By David Goetzl The online live sports hub, ESPN360.com, will be rebranded ESPN3.com in April. ESPN3 will be available in 50 million homes, free to subscribers of broadband providers that have agreed to pay ESPN a TV-style fee to offer it. ESPN has not used Web lexicon recently in…
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Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and…
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Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…
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TV Revs: ’09 Down 22%, Rise Predicted in ’10 By Wayne Friedman BIA/Kelsey, a financial advisor to local media companies, estimates that TV stations’ ad revenues will rise 3% in 2010 — or $500 million — to $16.1 billion. The media group now says 2009 will end at $15.6 billion, down 22.4% from last year’s…
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72% Of Advertisers See More Digital Spending In 2010 By Erik Sass A regional survey of 8,500 senior advertising, marketing and media executives by Round2 Communications found that 72% predict they will increase their spending on digital media in the coming year. Along with the good news for digital media, the survey (which focused on…