When we think of social media in basketball, a lot of names come to mind. Shaq was the pioneer. Steve Nash engages with fans with the same smoothness he does orchestrating the basketball court. Dwayne Wade and Chris Bosh make announcements on Facebook. LeBron makes notes of his haters. The list goes on, but Kobe Bryant isn’t…
Tag Archives | brand building
From Sports Team to Social Experience
This is part of a short blog series where we take a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can see the other posts here.
In the first post of this series I covered the importance of listening in social media. Today I’m going to cover how community can help your fan base grow.
Using social media to create an online community is a great way to bring your fans together, constantly keep them thinking about your team and also reach new fans. You can also use an online community as a way to add to your teams overall experience and create brand advocates.
Build a Brand Like Apple in Sports
When you think of brand positioning for Apple Inc. (Public, NASDAQ:AAPL) a few words come to mind: creative, quality, dynamic design and secretive. In light of the last definition, most all information that has any hint of a new product, design or circuitry hits every mode of media within minutes. Apple’s PR department has one…
Sports Marketing + Charity + Brands = Community ROI
(This is a guest article by Cord Pereira) “On behalf of the Atlanta Hawks, I’d like to thank our ownership group for recognizing that for every dollar we give away, we get three in return!”‘ These were the honest words of an Atlanta Hawks spokesperson during an acceptance speech when the organization received the “Pro Team Community…