We’re now starting to see more and more teams getting involved with social media. This is great, but I think it’s time they start to look beyond only utilizing the major platforms (Twitter, YouTube, Facebook) and really start to embrace more emerging and niche platforms (Ustream, Tumblr, Flickr). Every platform offers something different and therefore…
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Pay Attention to the Little Things (and People)
An amazing aspect of social media, for brands, is the ability to listen to your fans and customers. They will tell you when you do something great, but more importantly, they will tell you when you fail. The real-time web has given brands an opportunity like never before, the chance to listen and respond to…
Social Media Report Card – The MLB
Ah, baseball. America’s past time. The game has been around, and flourished, for a long, long time. In recent years (since the mid 90’s), baseball has hit a rough patch, with the Steroids Era. However, baseball is trying to change its image, and social media is part of that effort. Social media makes sense for…
Social Media Report Card – The NHL
In full disclosure, VaynerMedia assists the National Hockey League with their online and social media presence. Therefore, to be fair, I will not be assigning the NHL letter grades as I have done for the NBA and the NFL, rather I will leave it to you, the reader, to decide the league’s grade. Please leave…
Using LinkedIn for Sports
When I first signed up for a LinkedIn account, I’ll be honest, I was not really sure why or what I’d be doing with it. Initially I saw the value in connecting with others in my industry and experimented with the tools that were there. I began to meet a lot of interesting people via…
Keep it Personal or Get Down to Business?
There are not enough hours in the day to successfully manage a plethora of social media profiles. The bottom line is that you need to make money. Social networking sites will help you build a strong network of contacts, but you still must devote a large portion of your business day to selling and perfecting the actual…