This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans. Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter. Get in and get your…
Tag Archives | fan engagement
Fan Engagement at the 2012 Final Four
Instead of just simply finding a unique fan engagement story by a sports team or a sporting event for their fans and then writing about it I thought instead I would take the route of telling of my own personal experience as a fan recently at the 2012 Final Four in New Orleans. I will…
Digital Sports Marketing Event in Sydney
On July 12th and 13th some of the biggest names in digital sports marketing will be attending and speaking in Sydney, Australia for the annual Sports Technology Conference. SportsNetworker.com and the SEA has teamed up as a media partner for the event, and I’ll be speaking on personal branding in sports, and leveraging LinkedIn (among…
When To Hit The Panic Button In Sports
The panic button. While it actually doesn’t exist per say, it’s one that we have all encountered. Whether it be an advertisement that didn’t turn out the way we wanted or putting together a team that didn’t perform like expected, the panic button symbolizes a need for help and in some cases, realization of failure….
Why Change is Necessary in Sports and Social Media
The key to an effective message is its’ ability to deliver a specific message to a specific individual. The problem with many social media campaigns today though is that strategies are often geared toward hitting a large mass audience with no specific target. In comparison, this is like submitting your resume to a company without…
4 Steps to Skyrocket Your Sports Ticket Sales Success
Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket? “People buy products for what they can do, not what they are” – Anonymous It’s about people in the seats and the…
The Value Of The Loyal Fan
We’ve all done it. Whether we want to admit it or not, we’ve all become bandwagoners of a team at some point of our sports life. UrbanDictionary poetically defines a ‘bandwagoner’ as “someone who shamelessly cheers for a particular team not because he likes them or follows them faithfully, but only because that particular team…
An Interview with San Francisco Giants’ Director of Social Media
The San Francisco Giants enjoyed a banner year in 2010: they won the World Series and embraced social media as a means of engaging diehard fans at AT&T Park and across the country. We sat down with Bryan Srabian, the Giants’ Director of Social Media, and asked him about the successes in 2010 and the…
Meet Paul Bissonnette – Twitter Superstar
Phoenix Coyotes hockey enforcer Paul Bissonnette is a popular guy these days. Although he doesn’t lead his team in scoring or play in hockey hotbed like Toronto or Boston, Bissonnette has a legion of loyal fans following his every move this season. In fact, Bissonnette’s fan club currently has more than 22,000 fans – on…
How Exclusivity Can Be Big for Athletes in Social Media (Part 2)
A while back I talked about how using social networks focused on exclusivity like Path and Facebook Groups can give less social media savvy athletes an outlet in case they want to blow off some steam or share things with their intimate family and friends. This week, I want to talk about how exclusivity can…
Top 4 Ways to Utilize Social Media to Grow Your Fan Base
Over the past four weeks I’ve been writing a short series of articles taking a look at how social media can be utilized to grow a sports team’s fan base, regardless of whether the team already has a large following or is starting from the grassroots level. You can find the posts in this series below….
Where Are The Sports Social Networks?
Being that I’m a huge sports fan and an avid social media user, I always wonder why there are no good sports-themed social networks. Many have tried, but none have succeeded.
In my opinion, sports and social media are a perfect marriage. Sports fans love to talk about sports. We spend hours of every day watching, reading, and talking about the teams and players that matter to us. Sports fans also love to show and demonstrate our pride. We want to show the world our allegiances. And most importantly, there are plenty of instances where sports and social media have succeeded!
I spoke to my boss and great friend AJ Vaynerchuk about it. He brought up the valid question: “is there really a problem there that needs to be fixed?”
I’m not sure of the answer, but I’m going to talk it through right now: