Just in time for the New Year, Under Armour acquired MapMyFitness, the fitness technology company fueling one of the world’s largest digital fitness communities. It’s quite fitting that the leader of innovation in sports performance would expand its reach into the digital fitness world, making it easier for athletes everywhere to achieve their fitness goals….
Tag Archives | Fitness
Under Armour Chases Nike With MapMyFitness Buyout
Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company. Part of the intrigue behind the move is…
The Top News In #Sportsbiz – 10.21.13 – 10.28.13
Top News in the #SportsBiz for this week involves Xbox One launching promotional commercials during the NFL’s Sunday Night Football. Other news includes the NFL looking at potential Thursday night game packages, Vikings stadium talks, a Fitness and Sports Technology Expo, and an evolving NCAA rule book. Read on to get your #SportsBiz fix! Sports…
The Top News In #Sportsbiz – 09.02.13 – 09.09.13
This week’s Top News In #Sportsbiz includes the NFL RedZone as a perk for “The Membership Club” and the Jacksonville Jaguars creating “Stand United Fridays” to engage fans. Other news includes the Galaxy Gear being pre loaded with MyFitnessApp, Beaver Stadium attendance dropping, and MLB teams trash talking on Twitter. Get in and get your…