If you don’t think education for athletes is important, it’s probably time you start paying attention. Sports Illustrated has reported that 78% of former NFL players are bankrupt or near-bankrupt within two years of retirement. In the NBA, that number is 60% within the first five years out of the league. These statistics are disturbing, given…
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Athletes, Personalities Sound Off Via Social Media About #2012Election
The #2012Election saw Barack Obama and Mitt Romney go head-to-head on the campaign trial, in the battleground states of Ohio and Pennsylvania, and on nationally televised debates. Late Tuesday night and into the early morning hours on Wednesday, the #2012Election finally had a decisive winner, and America had its president for the next four years…
The Press Conferences we will Never Forget
Organizing a press conference can be a great idea. It will allow you the opportunity to reach all media outlets at the same time and / or provide a personal perspective on a particular story. A press conference can also build excitement or anticipation about a particular event or idea. It arms you with the…
Interview with Evander Holyfield on Personal Branding and the ‘Bite-Fight’
I was able to spend three days with Evander Holyfield earlier this year in Tampa during the Super Bowl. I was amazed at all of the stories he had to tell, and all of the many variables in his personal brand. Later, we sat down so I could get the full details on how he…
The Vilifying of Athlete Crimes
Are athletes judged and dealt with more harshly for their indiscretions and blatant crimes than the Average Joe? Are they scrutinized and seen as villains under the media’s microscope in a way that’s justified by those who condemn them? If we’re honest about it, most people thrive on public scandal and it is evidenced by…