Universities in Colorado may be taking a page out of Boise State’s book by pushing for better athletics to drive business to their schools. Boise State made strides to increase enrollment of out-of-state students in large part because of their 2007 Fiesta Bowl victory. Now, Colorado schools are looking to their athletics for help. Colorado…
Tag Archives | ncaa tournament
Kevin Ware Injury Sends Shockwaves Through Social Media
Social media has become a key element in how sports fans take in games in recent years. This year’s NCAA tournament has been no exception, with fans constantly sending out updates on Twitter during every minute of action. But no event caused such a storm on social media as Kevin Ware’s gruesome injury on Sunday…
Using the PR Power of March Madness
In reading Gail Sideman’s recent article about March Madness being the NCAA‘s best PR campagin, I began to think of the other PR benefits provided by this tournament. I grew accustomed to watching the Iowa Hawkeyes. Guys like Ricky Davis, Acie Earl, Reggie Evans, Russ Millard and BJ Armstrong (who I met again as he…
NCAA’s Best PR Campaign: March Madness
I’m banging my hands against my head as one of my favorite NCAA basketball teams turns the ball over …again. The Big Dance, March Madness, the NCAA Tournament … it’s begun in a big way! There’s not a neater publicity package that exists than the NCAA Division I Men’s Basketball Tournament. CBS Sports, the event’s…