In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…
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The Top News In #Sportsbiz – 01.06.14 – 01.13.14
This weeks top news in #Sportsbiz covers a new video editing application for action sport athletes, the first U.S. sports teams to sign a sponsorship with an online gambling site, the price of Super Bowl XLVIII tickets for NFL fans and more. Get your scoop of #Sportsbiz new below. Sports Technology Video Editing For Action…
Sports Industry Scores Big on World AIDS Day Support
On December 1st each year, people across the globe recognize World AIDS Day as an opportunity for people to unite in the fight against HIV, show their support for those living with HIV and commemorate those who have lost their lives to HIV. Sports Leagues and Teams Doing Their Part On World AIDS Day World…
Under Armour Chases Nike With MapMyFitness Buyout
Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company. Part of the intrigue behind the move is…
Introducing the New Nike “Summer is Serious” Campaign
In my opinion, Nike is top of the class, not only in equipment but also in the marketing space. Time after time, they’ve come up with legendary campaigns that have become rooted in our culture. Nike continues to be a leader because even though the NBA season is over, they keep the basketball dialogue going in a…
Sports Social Media: Nike in Hot Water over Tiger Ad
Tiger Woods is back on top of the golf world. On Monday, golf’s most illustrious player regained his world #1 ranking, which he lost in October of 2010. Just as things seem to be turned around for the superstar, his name is back in the media in a negative way. Nike, one of Tiger’s main…
Sports Technology: Digitization Changing Sports
What in the world is digitization? Should we get out the dictionary? Dictionary.com defines digitization as: 1. to convert (data) to digital form for use in a computer. 2. to convert (analogous physical measurements) to digital form. How is digitization changing the world of sports? We live in a tech-savvy world where smartphones are in everyone’s pockets…
Blake Griffin Officially Signs Sports Sponsorship Deal With Jordan Brand
On the court, Chris Paul and Blake Griffin are the 1-2 punch as the face of the Los Angeles Clippers. This past Friday, Griffin joined the elder Paul as teammates in another way by signing a sports sponsorship deal with the Jordan Brand. During Griffin’s rookie season in 2009-10, he signed on with Nike, so…
Thunder’s Kevin Durant Officially Unveils Nike Zoom KD V
Oklahoma City’s Kevin Durant and Nike joined forces once again, unveiling the Nike Zoom KD V. The premier basketball shoe is set to debut on December 8 and will carry a price tag hovering above $100. Leo Chang, Nike Basketball Footwear Design Director, used inspirational cues drawn from Durant’s life journey from his home state of…
World’s 40 Most Valuable Sports Brands According To Forbes
Forbes.com recently rolled out its Forbes Fab 40, where it ranked the 10 most valuable sports brands in the world across four different categories: businesses, athletes, teams, and events. The results probably won’t surprise you, though. Nike ranked No. 1 overall in Forbes’ list of the world’s most valuable sports brands; the sports apparel company was worth…
Sports Job Interview with Nike’s Digital Sport Experience Manager – Matt Mahar
Meet Matt Mahar. Matt is the Digital Sport Experience Manager with Nike. I caught up with Matt at the Mixx Canada Roadshow in Vancouver where he was the Feature Speaker talking about “Is Nike A Technology Startup?: The Emergence Of Product As A Media Platform”. Specifically, he spoke about the development and marketing thinking behind Nike Fuel and how…
How To Position Yourself as The Best Candidate For a Job in Sports
One of the biggest mistakes students and young professionals make when they’re trying to land a job in sports is that they’re too vague. Or they’ll position themselves in a generic, “I have a passion for sports” kind of way. That’s the exact opposite of what you should do. If that’s you, let me tell…