Thanksgiving is a day of wild amounts of food, crazy family members, afternoon food-naps and the unpacking of seasonal decorations. But one thing brings everything together nicely – seemingly wrapping turkey-day in a big bow – NFL football. However football, like food, doesn’t just come served on a silver platter without the prep-work. It is…
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Sports And Health Reach Confluence In Pittsburgh
The Allegheny, Monongahela and Ohio Rivers no longer create the only confluence in Pittsburgh. That’s right, sports and health are partnering to create their own, equally important confluence in the city of steel. Sports and Health partner in Pittsburgh Hospital systems in Pittsburgh, such as UPMC, are finding it increasingly beneficial to partner with sports…
3 Ways Sports And Social Media Build Fan Loyalty
Social media has become a trend in the sports world that is sure to stick around for a while. Because of this, teams are planning social media suites into new stadium plans, they’re creating team voices and they are added social media to their business plans. In return, fans are expecting more from their favorite…
Remember the Fans – Super Bowl XLV Seating Disaster
Super Bowl XLV was going to be a great day. My father passed down his love and passion of sports to me at a young age. We had spoken for years about one day going to see our favorite football team, the Green Bay Packers, play in the Super Bowl. Several years earlier, my father…
The Ultimate Social Media In Sports Showdown: Pittsburgh Steelers v. Dallas Cowboys
The digital teams from the Pittsburgh Steelers and Dallas Cowboys have combined forces in a joint social media in sports initiative for Sunday’s game at Cowboys Stadium. The winner of the #socialshowdown will be determined by the team that accumulates the most combined Twitter followers and Facebook ‘Likes’ between now and the end of their…
Top 8 Most Engaging NFL Team Twitter Accounts
With the 2012-13 NFL season set to begin tonight as the Dallas Cowboys and New York Giants face-off in an NFC East early season showdown, Sports Networker is in the midst of its #NFLKickoff week, providing you the fan with the most up-to-date social media information. The latest installment has us looking at the most…
‘Call Me Maybe’ Parody Videos – 2012 NFL Edition
Just when you thought Canadian pop singer Carly Rae Jepsen’s ‘Call Me Maybe’ might be slowly losing its, eh, popularity, the Pittsburgh Steelers decided to try their best at composing a video of the hit single. The Steelers are just one of the numerous sports teams grabbing thousands of YouTube views for the Jepsen track. The Harvard baseball team might have…
NFL Sponsor Playoff Activation: Isn’t It Time To Upgrade?
With the Playoffs to date breaking all kinds of fan engagement records, the NFL is putting the finishing touches on an incredibly successful season. It appears that the resolution of the lockout, just in time to avoid losing any games on the field, led to records falling off the field on a seemingly weekly basis. There…
FanCam Brightens The Sports Technology Picture
As New Year’s Day comes and goes the sports fan is reminded of an interesting truth – the home viewing experience of a sporting event is beginning to outweigh the experience of actually being there. From high definition to 3D to 80 inch screens, anyone can essentially bring the “at the game feel” to home…
Sportsbiz Weekly Buzz – 11.12.12
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business 50 Most Influential People in Sports Business “Media moves as well as labor harmony (or the lack thereof) shake up our annual list of the executives who set the agenda for North American sports.”…
How Sports Marketing Makes the Super Bowl
It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…
The Rooney Rule
According to Wikipedia, “The Rooney Rule, established in 2003, requires National Football league teams to interview minority candidates for head coaching and senior football operations opportunities. The rule is named for Dan Rooney, the owner of the Pittsburgh Steelers and the chairman of the league’s diversity committee, and indirectly the Rooney family in general, due to the Steelers’ long history of giving African Americans opportunities to serve in team leadership roles. It is often cited as an example of affirmative action.”
Those are the facts in a nutshell. The opinions and results, however, are steeped in controversy and conjecture. Any potential NFL coach is groomed and prepared with years of hands-on training and development, progressing from a supporting role to head coach. Coaches are chosen based on character, commitment, work ethic, leadership and motivational skills, and of course the ability to create winning football teams.