The Hispanic segment offers demonstrate opportunity due to size, growth and increasing spending/purchasing power. It’s expected that by 2050, 28% of the U.S. population will be Hispanic, thus opening up the doors for marketers. There are a few things to know about marketing to Hispanics:
Culture: You must first understand the culture and ensure that your marketing message is culturally relevant, otherwise it won’t work. For instance, when you think of Hispanics, you may think of the Spanish language used amongst the segment since there are different dialogues that are used within the culture. It’s as simple as understanding a word that may be used in Mexico doesn’t have the same meaning Puerto Rico or visa versa.