From selling drugs as a pre-teen in the streets of Brooklyn, New York to becoming a hip-hop mogul. Now his next business venture is becoming the face of a sports agency. Yes, I am talking about Shawn Carter, also know as Jay-Z. Why would an extremely successful rapper venture into the realm of player representation…
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Growth in Sponsorship Opportunities for Women’s Sports
In June 2012, ESPN3 issued a press release announcing the launch of espnW, a channel dedicated to exclusively airing live women’s sporting events. Seeing a rise in the demand for women’s sports among viewers, the network compiled a programming lineup that included popular women’s sports such as basketball, soccer, tennis, golf and the X Games. …