Recently Visa, one of the six current FIFA partners, extended its World Cup Sponsorship until 2022. The new contract with Visa will cover the 2018 World Cup in Russia and the tournament four years later in Qatar. Visa, which is also an Olympic sponsor, now has marketing rights relating to the two largest sports events…
Tag Archives | soccer
Arsenal FC And Emirates Perfect Sponsorship Combination
It appears that Arsenal FC and Emirates have found a sweet spot in the mind of sports consumers in the UK. In REPUCOM’s Sponsorlink study, it was found that 88 percent of sports fans in the UK are aware that Emirates owns the naming rights to Arsenal’s home stadium. Additionally, the shirt sponsorship between the two…
The Top News In #Sportsbiz – 12.02.13 – 12.09.13
Top news in the #SportsBiz for the week includes a short write-up celebrating Nelson Mandela’s life. News topics include Discover’s Fan Loyalty Poll, Cal football partnering with Kabam for a stadium naming rights deal, the MLS Final featuring two small market teams, and Levi’s stadium being loaded with technology. To get a full dose of…
FIFA Launches New App In Time For Final Draw
Speaking in regards to the Final Draw of the FIFA World Cup, set to take place on December 6, FIFA Secretary General Jérôme Valcke wrote: “On this day, Planet Football will have its eyes trained on Bahia’s Costa do Sauipe. The group draw is in itself an event, with television audiences in the hundreds of…
The Top News In #Sportsbiz – 11.25.13 – 12.02.13
This week’s top news in #SportsBiz includes Andrew Luck and his not-so-typical endorsement deal with Klipsch. Other news includes Rivalry Week seeing a major increase in ticket prices, FIFA and Brazil experiencing a tragedy and a setback, apron advertising in the NBA, and Walmart advertising with Thanksgiving day football. Get your #SportsBiz fix below. Sports…
Orlando City Soccer Club Will Move To MLS
Coming fresh off the news that David Beckham (and perhaps Lebron James) are looking to bring an MLS team to Miami, Orlando City Soccer Club has been awarded the expansion status. This isn’t to say Beckham and company won’t be granted a team in Miami, it just means they will have an in-state rival waiting…
The Top News In #Sportsbiz – 11.11.13 – 11.18.13
This week in the #SportsBiz, top news includes the upcoming Winter Olympics in Sochi. Other top stories include the WNBA seeing better ratings than the MLS, McDonalds rolling out NFL Rush Zone Happy Meals and a large amount of money riding on Mexico’s playoff against New Zealand. Stay trendy with some of the top stories…
2016 Rio Olympics Looking For Big Sponsor Score
The 2016 Olympics are, amazingly, around 1,000 days away. The 2014 FIFA World Cup is even closer. With these two global events being held by Rio within a span of two years, some experts are saying the country of Brazil is in over its head. Violent street protests are raging because of Brazil’s poor schools, shabby…
David Beckham Eyes Miami For MLS Franchise
It wasn’t long ago that we saw David Beckham hanging up his cleats and calling it a career; December to be exact. Just a few months have passed and Beckham is already looking to step back into soccer. But this time he will be wearing a suit and tie. As Major League Soccer looks to…
Sky Sports Partners With Twitter And Grabyo To Give Fans Live UEFA Clips
Sky Sports has stepped up their social media game through a partnership with Twitter. As we have seen, Twitter has been running wild with the idea of creating a social TV world. In what is dubbed as “Twitter Amplify”, a few of the social site’s media partners include MLB.com, the PGA Tour, and recently the…
Emirates Spans The Globe With Tons Of Sports Sponsorships
It seems almost crazy that an airline company such as Emirates has a fleet of just over 200 aircraft. This notion is in relation to the amount of sponsorships they hold in the sporting world and how they go about promoting them. Name a sport and Emirates probably has a sponsorship hand in it. With…
The Top News In #Sportsbiz – 10.14.13 – 10.21.13
Top news in the #SportsBiz this week features Formula E and their plan to market to youths. Other news includes Taco Bell and the NBA going social, Mexico’s soccer conundrum, a street soccer TV series from Xbox, and the NHL’s strong ticket sales. For all your #SportsBiz news, read on! Sports Marketing Formula E markets…