We all know the power of social media sites. Their evolution has made it an essential and powerful tool for connection, news-gathering and engagement. With these platforms people now have a direct outlet to connect with clients, fans, sponsors and media about everything from products, news, content, and customer service. But while it’s an asset…
Tag Archives | Social Media
Social Media May Force The Hand Of The Redskins
The battle on the issue with the Washington Redskins name being offensive is heating up. Many groups and individuals have come forth to express their disdain for the name and its prejudice background. Dan Snyder has already stated that he will “never” change the name of his football team, not leaving much wiggle room for…
The Top News In #Sportsbiz – 09.23.13 – 09.30.13
This week’s top news in the #SportsBiz includes Texas Motor Speedway installing the world’s biggest video board, standing at 218 feet wide by 94½ feet tall. Other news includes SeatAdvisor launching TicketResell, NASCAR’s awesome fan and media engagement center, a possible rebrand from the Washington Redskins, and Syracuse offering a free sports marketing class. Read on…
The NFL Officially Becomes One Of Twitter’s Media Partners
In a recent flurry of media deals, Twitter may have gained one of its most lucrative partners yet. The NFL has now become one of Twitter’s newest media partners in a deal that plans to bring football highlights to “Tweeters” everywhere. The NFL has found another great way to reach its audience Twitter is full…
Fox Sports Partners With Facebook To Drive Fan Engagement
Twitter has been a popular tool for sports networks such as ESPN, typically being used to drive fan engagement. In a somewhat parallel move, Fox Sports has recently partnered with Facebook for similar reasons. Their aim: to bring real-time Facebook streams to the sidelines. Fox Sports and Facebook Debut Partnership With Facebook frequently seeing user…
Was The NASCAR Sprint Cup Persuaded By Twitter Outcry?
NASCAR has continued to prove its excellence in the social media game. The final race for the Chase was held at Richmond International Raceway and many believe tampering was involved. In light of the situation – and perhaps fan outcry on Twitter – NASCAR added a 13th spot in a 12 car Chase for the Sprint…
The Top News In #Sportsbiz – 09.09.13 – 09.16.13
Top news in the #SportsBiz this week showcases tennis utilizing IBM analytics to better players and business. Other news includes the legend of Boomstache, the NHL setting their sights high, MAG taking their marketing efforts on the road, and BNY Mellon partnering with Levis’ Stadium. Read on for more. Sports Technology IBM uses analytics to…
3 Ways Sports And Social Media Build Fan Loyalty
Social media has become a trend in the sports world that is sure to stick around for a while. Because of this, teams are planning social media suites into new stadium plans, they’re creating team voices and they are added social media to their business plans. In return, fans are expecting more from their favorite…
Social Media Wall At US Open Among Newest Social Projects In Sports
If seeing your tweets on a small screen isn’t enough for you, perhaps the US Open of Tennis has just the thing: a giant social media wall 50 wide by eight feet tall. So get ready to hashtag #usopen with your clever thoughts and ideas. Fans everywhere are eager for more social media interaction, and…
Hendrick Motorsports And The Digital Dashboard Blueprint
Hendrick Motorsports may be one step ahead in the social media game. By utilizing their “digital dashboard”, they are able to reach fans better than ever. Not only that, but they are leveraging its use to procure and promote new sponsorships. The team believes that what they are doing with social media can be a…
AchieveMint Promotes Healthy Networking And Healthy Lifestyles
In today’s world, there are apps for everything. Networking with TV viewers or food connoisseurs has never been easier. There are even apps such as Viggle that allow you to check into your favorite TV shows and earn points to redeem for gift cards and such. Wouldn’t it be great if you could get rewarded…
The Top News In #SportsBiz – 7.29.13 – 8.5.13
Social Media In Sports JP Arencibia is done with Social Media Social media can be a great place for fans to interact with their favorite sports stars and vice versa. On the other hand, it can prove to be too much for some. Everyone has seen stars come and go on Twitter and fans can…