In a big marketing move for the NBA, Nike will officially provide uniforms for the entire league beginning in the 2017–18 season. The brand announced it would be replacing Adidas, and plans to provide jerseys, warm-up clothing, and shooting shirts to NBA players. The real “slam-dunk” is that Nike’s brand will actually be printed on…
Tag Archives | sports apparel
Under Armour Chases Nike With MapMyFitness Buyout
Sales of fitness devices, apps and services are expected reach $5 billion by 2016. It’s no wonder Under Armour will purchase MapMyFitness for $150 million. In a move that seems to combat Nike, Under Armour will make the move to acquire MapMyFitness, which is a popular workout application company. Part of the intrigue behind the move is…
Uncovering the Hidden Sports Job Market
Sports PR jobs seem like they’re hidden, but they’re really not. You just have to know where to look. Most people can’t find Sports PR jobs because they have blinders on. They get so focused on working for their favorite team, they can’t see the big picture. That’s understandable because of all the excitement surrounding…
The Importance of Brand Loyalty
Just like with traditional marketing, is there brand loyalty when it comes to sports apparel?