The first Super Bowl game ever was broadcast on public television in 1967, with the Kansas City Chiefs and the Green Bay Packers going head-to-head. Back then, a thirty-second ad slot cost $37,500. This year, the same amount of time on CBS was a 5 million dollar deal. There are many components to sending the…
Tag Archives | Sports Marketing
Social Media Marketing Book Review – Resonate: Sports Marketing Strategies That Drive Results
Here at Sports Networker our goal will always be to support your goals of finding a job in sports. We probably use the term “dream job” too often, but I really do believe it is a dream to get paid to do something you love every day. Our mission is to make that dream a…
The Mobile Marketer’s Guide to NFL Fans (INFOGRAPHIC)
With the Super Bowl fast approaching, you could say this is prime time for the NFL both on the field and off it for marketers. That’s because NFL fans in particular are passionate about their teams, and their phones. Mobile devices are creating new opportunities for brands to connect with specific audiences. ThinkNear recently looked at the…
Ivy Sports Symposium 2013 – My Experience
After a wet and chilly walk through Harvard Yard, I finally found Wasserstein Hall and the Ivy Sports Symposium. Thanks to winning a spot as a member of Sports Networker’s Sports Executives Association, I was able to attend the 8th annual Symposium, which was hosted by Harvard this year. It was this awesome Ivy League…
Hot Dog Stand Marketing: Sports Sales: Journey Continues
Over the past 20 odd weeks we have gone over 10.5 steps to ensure your career in sports sales is one in which you don’t just survive but thrive! From developing a personal brand to reading books every month to having an overflowing funnel of prospects and ideas to never letting complacency set in –…
Hot Dog Stand Marketing: Sports Sales Vol 10.5: Personal Brands
Consider this part DEUX of the Personal Brands step! Two weeks ago we discussed what a personal brand is and how to figure out what yours might be. In personal brands volume 10.5 of the sports sales series we will do what all love to procrastinate: ACTION! This week we will focus on the action…
Hot Dog Stand Marketing: Sports Sales Vol 10: Personal Brand
Prospect/Client: What do you stand for? Prospect/Client: What do you believe in? Prospect/Client: Why should I listen to you and your product pitch when there are literally 100 other sports sales people who are going to call me this week that all think they have an idea of how they can help me out with…
Hot Dog Stand Marketing: Sports Sales Vol 9: No Complacency
What will you do when you have a record year in your sports sales career? What happens when… You win a big award? You land that dream account that you have been working so hard to get to agree to a partnership with you? You make more money than you ever thought possible? You help…
Played NCAA Sports? Here’s Five Ways to Make a Career Out Of It
Athleticism and athletic experience help improve a person’s leadership skills and their ability to work within a cohesive unit. Likewise, at the college level, students who participated in NCAA sports may have advantages over other college students. College sports build a personal network, which will become an asset in the professional world. You can find and…
The Top News In #Sportsbiz – 12.16.13 – 12.23.13
This week’s top news in #SportsBiz includes the steps many Division I schools have taken in order to save its athletic programs money. Other news includes hiring of women at the collegiate levels for women’s sports, a multiyear marketing deal between the NBA and Foot Locker Canada, Nielsen ratings dubbing the NFL the new national pastime,…
Talent Agencies Combine Forces
IMG Worldwide was purchased today by William Morris Endeavor and Silver Lake Partners for $2.3 billion. The purchase of the talent representation and sports marketing company will shift the balance of power among major players in the business of sports. WME Solidifies Market Strength With IMG purchase WME is the product of a merger between…
Hot Dog Stand Marketing: Sports Sales Vol 8: Check Our Ego
I think your product SUCKS! You guys have no idea what you are talking about, advertising doesn’t work anymore. We just need to be on social media. You are overpriced and won’t deliver the results that I need, I have no doubt about that. Sports sales objections. We all get them. Every single day if…