Sports Business SequentialT Captures Fan Data for Venues to Maximize Revenue SequentialT, founded in 2009 by Peter Kraft, Tracy Howe and John Kiely, captures fan data by issuing “FanIDs.” The program identifies fans at the sporting event by allowing fans to link their ticket to their FanID. The program also captures data on fans who are…
Tag Archives | sports sponsorship
National Brands Investing In Local Sponsorship in Canada
Large national brands are investing more finances in local Canadian sponsorship every day. Brands such as Tim Hortons, BMO and Old Dutch understand that reaching out to the community really does pay dividends when it comes to their reputation and it only makes sense from a business standpoint to give back to those who purchase…
The Top News In #Sportsbiz – 04.01.13 – 04.08.13
Sports Business Robinson Cano Signs with Jay-Z’s Agency New York Yankees second baseman Robinson Cano announced last Tuesday that he fired agent Scott Boras and signed with an agency led by entertainment mogul Jay-Z. Cano is the first client that Jay-Z’s new agency – Roc Nation Sports – has signed. The superstar player from the…
Partnership Scoreboard Allows Companies to Analyze Value of Sponsorships
In the world of sports today, corporate sponsorships are becoming more and more important to organizations. While sports may be a game to fans, athletes, coaches and owners will be the first to tell you that sports is a business before anything else. Franchises partner with just about every type of corporate sponsor possible, from…
What is the “Sponsorship Snapshot?”
Navigate Research Launches Cost-Effective, Accurate Sponsorship Research Solution In the beginning of the year, us sports fans chuckled at Visa’s commercials as the chatty, five-year-old girl bombarded Ray Lewis with questions such as “What’s your favorite color?” and as unbeknownst to Coach Harbaugh an epic speech is given to the 49ers in their locker room…
The Top News In #Sportsbiz – 03.25.13 – 04.01.13
Sports Business Justin Verlander Becomes Highest Paid Pitcher In Baseball Detroit Tigers starting pitcher Justin Verlander signed a record $180 million contract on Friday making him the highest paid pitcher in the history of baseball. Just two months ago, Felix Hernandez of the Seattle Mariners had signed a seven-year contract worth $175 million, the richest contract for…
The Top News In #Sportsbiz – 03.18.13 – 03.25.13
Sports Business Fox Sports Buys Rights to New ‘Big East’ It was announced earlier this month that the Big East division would become a newly named division and have teams break away from it. For the time-being the media is calling it the old Big East. The new Big East division will feature the ‘Catholic…
Nascar Rivalry = Benefit or Loss?
This past Sunday we received another reminder of the potential for excitement in Nascar racing. Occasionally drivers let their emotions get in the way of their best judgment, and the results are typically anything but ideal for those involved. But for the rest of us, this banging on the track and the squabbles off the…
Sponsorship Marketing Budgets Increasing In Canada
The Canadian Sponsorship Landscape Study (CSLS) is an annual study that provides the most comprehensive information on the scope, scale and trends of Canada’s sponsorship industry which includes sports. The study includes information on industry size, spending by sector, activation trends, evaluation practices, strategic priorities and future outlook. The study looks to both academic and…
The Top News In #Sportsbiz – 03.11.13 – 03.18.13
Sports Business March Madness Becoming One of the Most Valuable Sports for Advertisers Most fans think of sports advertising, they think of the Super Bowl. But now, college basketball is proving to be one of the most valuable sports for advertisers. In the last 10 years, the NCAA Division I Men’s Basketball Tournament, more commonly known…
Sports Sponsorship: Vodka and Golf
What do vodka and golf have in common? Until today, nothing to my knowledge. However, that changed when Belvedere Vodka signed a sports sponsorship deal to become the official vodka of the PGA of America and the PGA Championship, the golf season’s final Major. “The PGA of America is delighted that Belvedere Vodka will serve…
The Top News In #Sportsbiz – 02.18.13 – 02.25.13
Sports Business Floyd Mayweather Jr. is ‘Money’ Floyd Mayweather Jr., arguably the best pound for pound fighter in the world of professional boxing, is all about the money. He cares so much about the green that nis nickanme is ‘Money.’ The WBC welterweight champion was listed as the highest-paid athlete in 2012 according to…