With the Barclays Center set to open in six weeks on September 28, American Honda Motor Co., Inc. has recently formed a sports sponsorship with the Brooklyn Nets/Barclays Center, making Honda the 10th Founding Partner of the arena. The marketing agreement marks Honda’s first-ever sponsorship with a sports/entertainment venue on the East Coast, and it joins other…
Tag Archives | sports sponsorship
Wasserman Media Group Leading in Athlete Representation at 2012 Summer Olympics
It’s no secret that Wasserman Media Group is one of the most world renown sports marketing and representation agencies. Being held in the same category as Creative Artists Agency, IMG, and Octagon, Inc. Wasserman is a global leader with expertise in media rights, consulting, partnership/business development, and athlete representation. The agency represents a bevy of athletes such…
Best In #SportsBiz This Week
The Best In #Sportsbiz This Week is a collection of articles curated by Sports Networker’s Online Marketing Intern – Holly Koski Sports Business EPL scores $4.7b television deal The English Premier League has secured its status as world football’s richest competition with an astonishing $4.7 billion deal for domestic TV rights for three years. The agreements,…
How Jersey Sponsorship Will Penetrate the Big 4 Sports
Potential Jersey Sponsorship in the Big 4 Sports A recent article in the Sports Business Journal declared that jersey rights fees for the Big 4 pro sports leagues could total over $370 million. That’s a lotta cake to leave on the plate! It would logically suggest (given revenue-hungry owners and increasingly desperate advertisers)…
Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)
Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…
5 Tips To Land A Job In Sports Sponsorship
Everyone wants a career in sports. But how do you get it? This post is very simple in purpose and yet overly important for your life and your career. We all grow up cheering for our favorite sports teams and saying we are going to play for them one day. Unfortunately we don’t all get…
Sportsbiz Weekly Buzz – 12.2.21
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business How Much Is Linsanity Worth? “Lin is the flavor of the week on Madison Ave., a mover of the stock market and a catalyst for a countless number of business proposal pitches. ‘This has crossed…
Sportsbiz Weekly Buzz – 12.2.14
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business ACC Expansion Will Pay Off In New TV Deal “ACC expansion will mean at least $1 million to $2 million a year in additional revenue for each of the conference’s existing schools, according to…
Sportsbiz Weekly Buzz – 12.2.7
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Baseball, Not Football, Has the Super Salaries “Welker makes $2.5 million a year. That’s a great haul until you consider what a worker bee like Welker would make in a baseball uniform. There always has…
Sportsbiz Weekly Buzz – 12.1.31
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Dodgers Sale: Moneyball Part II “Columbia Pictures’ Moneyball was nominated for a handful of Academy Awards on Jan. 24. At Dodger Stadium in Los Angeles, across town from the studio where this box office…
Sportsbiz Weekly Buzz – 12.1.24
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business IMG Worldwide Squashes Rumors of Being Up For Sale “I immediately contacted Jim Gallagher, Senior Vice President of Corporate Communications at IMG Worldwide. Gallagher quickly put the rumor to bed. ”There aren’t ANY conversations going on…
Sportsbiz Weekly Buzz – 12.1.17
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Bankruptcy is ‘Wreckage’ From Years Of Drinking By Steinberg, The Real-life Jerry Maguire “Leigh Steinberg calls them ‘checkout days,’ when he would drink vodka from morning until night, often straight from the bottle. Divorced and…