Ready, set blitz! We’re officially on the cusp of Super Bowl Sunday, or so appropriated dubbed the Super Bro-l. Yeah, the media and everyone is going bananas over the story of the two brothers who coach their respective teams and the saga leading up to the game is all over the social media sites. It’s…
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How Sports Marketing Makes the Super Bowl
It’s safe to say ‘Super Bowl Sunday’ has become a national holiday. As soon as the Christmas decorations are packed away and New Year’s resolutions broken, it’s time for January’s bright spot: the Super Bowl party. Sports marketers, however, began planning for this year’s Super Bowl as soon as the Guy Lombardi trophy was awarded…
Sports Business Weekly Buzz
EA Teams Up With Doritos For Bowl Promo By Aaron Baar Super Bowl Sunday means two things for most Americans: Snacks and Football. EA Sports is hoping to capitalize on the conversation by partnering with Doritos to give fans the chance to choose the cover athlete for the upcoming version of its popular gaming franchise,…