The first round of the 2012 Stanley Cup playoffs delivered some unexpected results that saw many of the top seeded teams, including the President’s Trophy winning Vancouver Canucks, suffer a first round loss to the 8th seeded LA Kings. In a hockey crazy market like Vancouver, you expect the fan base to be passionate and…
Tag Archives | Trevor Turnbull
How To Get A Job In Sports with SF Giants Bryan Srabian (Part 4)
Part 4 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian So, we’ve talked with Bryan about his role with the Giants and how they approach their social media strategy. Then we heard about some of the SF Giants most creative social media campaigns and how they have managed to…
Monetizing Social Media In Sports with SF Giants Bryan Srabian (Part 3)
Part 3 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Ok….so we’ve discussed how social media can help sports teams engage with their fans. But, is it possible (or appropriate) to look at social media as a way to increase revenues? Social media sponsorship and monetization are hot topics…
Social Media Campaigns with SF Giants Bryan Srabian (Part 2)
Part 2 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian Despite their recent success on the baseball field, the San Francisco Giants are constantly brainstorming new, creative ways to engage and entertain their fans. So, when the opportunity was presented to produce a “viral video” with YouTube star Keenan…
Social Media Strategy with SF Giants Bryan Srabian (Part 1)
Part 1 of 4 video interviews with SF Giants – Social Media Director – Bryan Srabian What started out as a “planned” 15 minute interview last week with Bryan Srabian ended up turning into a information packed 60 minute conversation about social media strategy, campaigns, monetization and what it takes to break into the sports…
Meet The Thirty Under 30 Award Winners In Sports Business
If the guy in the interview below looks familiar, it’s probably because you’ve seen his face on a number of articles here on Sports Networker. Chris McKinney is one of our awesome contributing authors and is consistently delivering valuable content focused on helping you launch your career in sports. Chris is the President of Sports…
How To Get A Job In Sports with Kevin Cote, Asst. Dir Digital Marketing – Golden State Warriors
This interview is part of our Sports Jobs Interview Series where we talk with successful sports business professionals about their role in sports, how they got there, the role social media has played in their success, what a typical day looks like and advice they would give to sports business students looking to land their dream job…
The Social Media Impact On Sports Sponsorship – Kris Mathis Interview
In today’s digital world, the “old-school” ways of sourcing, pitching and securing sports sponsorship deals are quickly becoming a thing of the past. Today, individuals, properties and sponsors are leveraging technology to find the right fit and share valuable industry information. Kris Mathis started SponsorPitch in 2008 to address a core business problem he noticed…
Warsaw Sports Marketing Center – Sports MBA – Paul Swangard Interview
I was recently down in Eugene, OR to present to the Sports MBA student as the Warsaw Sports Marketing Center on the value of Sports Networking and Social Media. While there, I had the opportunity to interview Paul Swangard – Managing Director, Warsaw Sports Marketing Center. The University of Oregon has never been about sports or…
2011 Rugby World Cup Social Media Success Story
The 2011 Rugby World Cup has come and gone and in the end, the New Zealand All Blacks have stood victorious. For a country that has been waiting for 24 years to hoist the Rugby World Cup trophy, their storybook ending was something that will go down in history as one of the greatest moments…
Sports Jobs – Jaime Stein – CFL Manager Digital Media
This interview is part of our Sports Jobs interview series. During these interviews we talk to successful sports business professionals about their role in sports, how they got there, what a typical day looks like and advice they would give to aspiring sports business students looking to land their dream job in Sports. Jaime Stein…
Monetize Social Media In Sports – Carson McKee Interview
It’s no secret that professional sports teams are finding tremendous value in engaging in social media these days. It provides them with an additional touch point to connect with their fans and drive traffic to their website. However, many sports teams are finding it challenging to monetize social media because of the fine balance between…