Welcome to the second week of the Overtime Post, where we take a light and sarcastic look at the week’s posts and other sports and business news around the world. Other than my Vancouver Canucks who have won six in a row (and I suppose I have to give the San Fransciso Giants a little…
Tag Archives | tribes
Connect with Tribes Instead of Crowds
(This is a guest post by Andrew Collins) Listening to current marketing principles today, it can be easy to become distracted in the multitude of social media channels and forget where the real value lies. One basic principle we’ve seen promoted and often adopted is ‘crowd sourcing’ or ‘marketing to crowds’ when in fact the…