Fans don’t typically purchase a ticket to your stadium because the seat is red or that the seat is 2 ½ inches thick. Then why do we still just sell clients a ticket? “People buy products for what they can do, not what they are” – Anonymous It’s about people in the seats and the…
Tag Archives | visualization
Sports Career Success Starts in the Mind
The single most-powerful mental exercise for achieving sports career success is visualization. This is how Harvey Mackay, author of the classic, best-selling business book, Swim With The Sharks, describes visualization: “I came to realize that fantasizing, projecting yourself into successful situations, is one of the most powerful means there is to achieve personal goals.” So,…