This week, the social media marketing, strategy and analysis company WePlay released “NBA in the UK: Challenges, Opportunities and Social Media ROI” which is available as a free download from the company’s website, WePlay.co. The report takes an in-depth look at the NBA’s UK fan base in order to identify the opportunities and challenges the organization faces ahead of…
Tag Archives | We Play
How Does A Player’s Brand Impact Social Media Marketing?
Since social media marketing and sports have developed a partnership, certain questions have been raised that intertwine the two in todays sports business world: What is a players social media worth? Can a sponsor or brand predict the impact of a sponsored campaign with a player? Does on-the-field performance affect both social media and any…
Sports Social Media Leaderboard for the EPL
With social media in sports becoming increasingly important and always managing to raise a debate, a new concept has been introduced to the social media world. Last week a London-based, sports social media company We Play, launched a social media leader board in collaboration with Leaderboard and ExaLeague. The Social Media Premier League table is…