From Longyearbyen to Ushuaia the world is filled with fans. They are the lifeblood of professional sports and the only reason why anybody in the industry receives a check. According to a recent A.T. Kearney study today’s global sports industry is worth between €350 billion and €450 billion ($480-$620 billion). In an industry of this size and scope connecting to and…
Tag Archives | web 2.0
Social Media Changes Sports Photography
The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…
Sports and Social Media in 2010
2010 was a big year in the world of sports and social media, as leagues, teams, individual athletes, and sports fans alike began to truly understand and harness the power of social platforms. For me, 2010 was the year when social media went mainstream in the world of sports. There were many highlights, too many…
Networking in Business Beyond Social Media
The explosion of social media has expanded our sphere of influence and connections to the farthest parts of the world. We’re able to do business with anyone in any country with the click of a button and a twist of the mouse. PayPal has made it possible to receive payment and pay our vendors within…
Top Twitter Athlete of 2010
In 2010, we’ve seen professional athletes come a long way in social media, and perhaps there’s no better platform as evidence of this than Twitter. The amount of engagement in the last year going on in the space has been phenomenal but after doing polls on the top sports professionals and top sports resources of 2010,…
Monetizing on Facebook
Before I start, let me say that monetization should be far from the first concern for a brand when deciding to engage on Facebook, or with any aspect of social media. Social media is primarily about developing meaningful relationships with fans and consumers. It provides brands with the ability to humanize themselves, engage with consumers…
The Future of Sports Social Media
In last week’s newsletter, we asked you what you thought the future of sports social media would look like and all of you responded with a optimistic outlook for the coming year. The trends being talked about include more virtual engagement, inclusion of mobile real time technology, and a global reach. Here is what you had to…
Playing Within Facebook’s Rules
(This is a guest post by Joseph Yi) While there are plenty of articles that discuss the advantages of running a promotion on Facebook, what few mention are the difficulties in actually getting a promotion that falls within Facebook’s promotions guidelines launched. In what can only be described as ambiguous and unclear, Facebook’s Promotions Guidelines…
Creating Brand Advocates Through Word of Mouth
This is another side to Social Media that is often overlooked, when organisations plan their online approach yet can be as important, if not more so than having a Facebook/Twitter page.
A old approach that has taken on a new meaning and been opened up by social media is creating brand advocates and generating positive ‘Word of Mouth’. This is important because you as a brand can only generate a certain amount of trust in what you say to people.
Recap: Social Media Basketball
A couple of months ago, NYC-based social media agency Carrot Creative challenged the agency I work for, VaynerMedia to a game of basketball. “Hey @vaynermedia,” they tweeted, “Since our comps are the 2 best Sports Social Media Shops It is time to battle it out on the Basketball court! #challenge.” Of course, we accepted the challenge and played the game. VaynerMedia won, 61-41.
Interview with Tyler Johnson
Tyler has written a number of articles for SportsNetworker over the last year including the Top 100 Ways to use Social Media in Sports and the influence of LinkedIn Groups. We wanted to take a deeper look at how he personally uses social media and how it pertains to the sports industry on a daily basis.
Sports Clubs, Do You Know Your Audience?
(This is a guest post by Daniel McLaren)
When talking to people about their social media plans, most will talk about Facebook and Twitter. Yes, these are the most popular platforms and we are all aware that Facebook has recently topped the 500 million mark.
But is this the right audience for your team?
Taking a step back from the technology and looking at who your target audience is and where they hanging out is the first step that any organization should take. You may be surprised with the results and it will certainly impact on your plans.