The NHL’s Winter Classic series has a short, yet storied six year history. In years past, the event has been worthy of great promotions and marketing efforts. This year will be no different. As the rivalry between the Toronto Maple Leafs and the Detroit Red Wings gets a Winter Classic makeover, HBO cameras will be…
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Sports Sponsor of the Year: Bridgestone
We are constantly looking for best practices or case studies to learn from. In the field of sports sponsorship, there is currently none better than Bridgestone – Americas Tire Operations. Recently Bridgestone Americas was selected by Sports Business Journal as the 2012 Sports Sponsor of the Year. The company’s Bridgestone brand is the Official Tire…
Sportsbiz Weekly Buzz – 12.1.9
The Sportsbiz Weekly buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business Mets, in Hiring Financial Firm, Insist It’s Not About Bankruptcy “CRG Partners lists as its special talents financial advisory work, restructuring and reorganization, and turnaround management — polite descriptions of services needed by companies…