The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards
Sports Business
You Say Potato, Idaho Says Cha-Ching
“Companies that sponsor these games are hoping you’ll be thinking about them when you turn on the TV or walk into the stadium. From pizza and fried chicken to auto parts and insurance, 35 companies jumped in to have their name plastered on this year’s bowl games. But what’s really in it for these businesses, who are shelling out hundreds of thousands of sponsorship dollars?”
Tim Tebow Joining LeBron and Tiger as Stars Moving the Sports Needle
“Clearly, the Broncos quarterback is moving the sports needle nationally. But by how much, and who else is doing likewise? To get an answer we sought advice from a number of sources, including those in sports marketing, television and research.”
Sports Networking
A Sports Pioneer for Women
“Jean Price is being remembered as a torchbearer for women in sports, someone who was living an active lifestyle decades before it became vogue.”
How Your Personal Brand Will Get You Hired
“As Dan Schwabel has said before, ‘If a resume was the deciding factor in recruitment, there would never be a need for interviews.’ Here are some reasons how your personal brand can get you hired.”
Sports Marketing
EA Sports Creating Real-World Experiences
“EA Sports is no longer tethered to the virtual world. The brand, known for its celebrity-driven sports games like Madden and the Tiger Woods golf titles, is branching out into airports and cruise ships.”
Republican Rob Cornilles’ sports marketing company looms large in his race for Congress
“Tualatin businessman Rob Cornilles is putting his unusual career in sports marketing to a new purpose: selling himself to voters as the Republican candidate in Oregon’s 1st Congressional District. ”
Sports Sponsorship
GAC Dunks Logistics Deal with Houston Rockets
“The deal marks GAC’s first foray into basketball and its first sports sponsorship in the United States. Internationally, GAC is already a sponsor and supplier of logistics for sports like football, sailing, golf and motor racing.”
Playing in the Big Leagues
“Sports team and event sponsorship has become ubiquitous in the world of big corporate marketing, but until now has remained a closed shop to smaller companies. However, with the great power of sport to unite and excite people, it’s natural that businesses of all sizes would want a piece of the action for their brand marketing strategy. Enter VirtualSponsorship.com.”
Sports Ticket Sales
Ticket Sales are Slow for Virginia Tech’s Sugar Bowl Trip
“It hasn’t been easy for Virginia Tech to sell its allotment of 17,500 tickets for the Sugar Bowl. After nearly two weeks of sales, the school is nearing the 10,000 mark, with a final estimate only slightly higher.”
Business is Heating Up for 2012 PGA Championship
“The Aug. 6-12 event is projected to draw 210,000 spectators during its seven-day run. More than 50,000 of those will come from out-of-town, filling up hotels and restaurants across metro Charleston and stimulating the local economy at a time of year when the sultry temperatures tend to keep visitors off the streets and at the beach in the nation’s No. 1 tourist destination.”
Sports Social Media
Learning From the Sports Industry Can Help You Win on Twitter
“Twitter has done wonders for the world of sports in quite a few ways. It may seem like the world of sports is completely separate from Twitter strategies for businesses, but when you break it down, it turns out that the smart use of Twitter for sports is based on the same principals as the smart use of Twitter for businesses.”
Canadian Players Develop Own Social Media Policy
“Don Hay admits he’s not exactly a Twitter aficionado. In fact, the coach of the Canadian world junior hockey team doesn’t tweet, period. Texts, yes. Tweets, no. Still, social media plays a part in today’s hockey world, and Hay has some definite opinions on how the 22 Canadian players should conduct themselves over the next two weeks in the Twitterverse.”
Sports Media
Broadcasting Wins Big with NFL Deals
“The contract renewals of NBC, CBS and Fox preserve for another nine years the mutually prosperous relationship between pro football and TV broadcasting. The extensions send a wonderful message about broadcasting and the network-affiliate partnership at the heart of it. They say that broadcasting is here to stay and will continue to be the dominant television medium. And it’s all thanks to retransmission consent. Let’s hope the FCC doesn’t mess that up.”
Dana White Named Broadcasting & Cable Magazine 2011’s Top Sports TV Executive
“White has had quite a year, helping orchestrate the UFC’s seven-year deal with Fox which will see the MMA organization run four events on “big” Fox with secondary programming featuring live events and compilation programs spilling over to FX, Fuel TV and other Fox family outlets.”
Sports Technology
Microsoft and Nokia Pay Perform for A Mobile Soccer App
“Illustrating how rival platforms are keen to attract quality apps from iOS to their stores, Nokia and Microsoft are funding online sports broadcasting powerhouse Perform Group to build an app for their Windows Phone 7 and Symbian handsets. Perform is building an app in-house for Goal.com, the soccer website it acquired earlier this year, which already has iPhone andAndroid apps, built by Handmark.”
What is the Future for Sports Technology?
“In accordance with the constant natural selection of continual progress, old technologies will first have to adapt, and then gradually fade out to make way for new and better ones, as digital really is the future. As a way of connecting to favorite radio and video transmissions via your smartphone, laptop or desktop computer, many a web development company is producing useful website widgets.”
Sports Jobs
The Value of an MBA In the Sports Industry
“How valuable do sports industry professionals consider their MBA qualification to be in the sports industry?”
Tuiasosopo Steps Into New Role with Bruins
“Things didn’t work out the way they were supposed to for former University of Washington star Marques Tuiasosopo when he decided to come to UCLA.”
Sports Events
5 Bold Predictions for Christmas Day Games (VIDEO)
“This Christmas Day, basketball fans will receive the best gift ever in the form of five NBA games that signal the start of the lockout-shortened season. The five matchups feature a new-look team, an NBA Finals rematch along with a rivalry game and two other great contests.”
Stanley Cup Riot: Precedence Points to Prison
“In court cases precedent is always important. Meaning if someone has previously received a certain sentence for a crime, then another person who commits the same crime under similar circumstances will get the same sentence. The 2011 Stanley Cup riot was nothing new to this fine city, as exactly the same thing happened in 1994. So what happened to those charged after the 1994 riot?”
Is there anything we missed this week in the world of sports business? Let us know your thoughts about the Sportsbiz Weekly Buzz in the comments below and please feel free to share this article with your friends on Facebook and Twitter!
