Twitter can be a tremendous asset to athletes. However, not all athletes take full advantage of the opportunity. The platform provides an opportunity for athletes to be transparent, show their various interests, reaction to games, and appreciation for their fans. While some athletes say controversial things and show off, other players effectively use Twitter to…
Tag Archives | athletes on twitter
The Most Engaging Athletes on Twitter
Which athletes do you like to follow and interact with on Twitter? Who catches your attention with their comments on hot button topics in the sports world? Sometimes the athlete wants to draw attention to their charity or hold a contest on Twitter to give away a signed jersey or pair of shoes. Other times,…
Athletes on Twitter: Which are Getting Beat by Tweets and Who’s a Winner?
Athletes on Twitter: A Popular Pastime off the Field There was a time we admired athletes for their physical prowess and feats of heroic strength, but we didn’t really know their true colors. It’s awfully difficult to get to know someone from the five words they say in the locker room during the post-game interview….
Professional Athletes on Social Media: Why Some Get Fans and Others Fines
Professional athletes can use social media to connect with fans and share their personal lives in ways they never could before. An athlete used to be a number, position, weight class or title. Now, athletes, about whom fans only knew what they read in the papers, have become so much more accessible. Today even the…
Athletes on Twitter: A Branding Guide
This is a guest post from Thomas Stone.Recently SportsNetworker counted down the Top Five Most Followed Athletes on Twitter. Sure, they have a lot of followers, but influence is a totally different story. Athletes can influence their followers, no matter the number, based on the way they present themselves. Their followers will either listen to…
Social Media Report Card – Steve Nash
In November 2009, I introduced a series of articles I called ‘Social Media Report Card,’ where I graded each of the four major sports leagues – NBA, NFL, NHL, and MLB – on their social media presence. I made a point of being harsh. In particular, I criticized each of the leagues for only utilizing…
Twitter and the Premier League
(This is a guest article by Ash Read) The social media phenomenon is still taking off here in the UK, especially amongst our sports teams and athletes, who are severely behind their US counterparts. We’ve yet to see a sporting superstar utilize social media to the same level as Shaq, Dwight Howard and others have…
What Happened to the Old Gilbert Arenas?
Update: Today, Gilbert Arenas was suspended indefinitely and without pay from the National Basketball Association. Keep in mind that this article was published before the suspension was announced. A couple of months ago, I wrote a post about Gilbert Arenas, calling him the true pioneer of social media. Far before Shaq had 2.7 million followers…
Twitter and Athletes From the Past
(This is a guest article by Milee Karre) Twitter has become one of the biggest outlets for athletes to express their minds about daily experiences, controlling the media, and to interact with fans. As countless have documented many top athletes aren’t just on twitter, but are somewhat consumed by it. That is all fine and…
Attention Athletes Using Social Media: Care!
On September 21st, @NYJET_Prime tweeted to Dustin Keller, “Hey, I just sprung for a white Keller Titans Jersey, I’m starting to sniff favorite Jet ever, lol. Pls sign 15 year contract!” Two days later, Keller replied, “Hey @NYJET_Prime Thanks. Appreciate the support. Check out this video I made for you http://bit.ly/3PWTyz.” The ensuing reaction from…
These Athletes Should Be on Twitter
For professional athletes, Twitter can be an incredibly valuable tool. It is a way to connect with current fans and to earn new ones. It is also an alternative to traditional media, providing direct access the public. Twitter is a tool for crisis management, where athletes can accept criticism and attempt to change opinions. Most…