On Tuesday night, ESPN aired Broke, a “30 for 30” documentary directed by Billy Corben outlining the financial rise and fall of many professional athletes. After earning millions of dollars playing the game they’ve loved, countless superstars have thrown it all away. “More money, more problems,” is the tagline according to ESPN. “Broke digs into…
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ESPN’s Top-10 Ranked Players Compared Via Social Media (#NBArank)
ESPN.com along with the TrueHoop Network recently ranked NBA players from No. 500 all the way to No. 1, which was claimed by the Miami Heat’s, Lebron James. At Sports Networker, we took the top 10 players from the list and compared them across the social media networks of facebook, twitter, and youtube. Check out our findings…
The Most Engaging Athletes on Twitter
Which athletes do you like to follow and interact with on Twitter? Who catches your attention with their comments on hot button topics in the sports world? Sometimes the athlete wants to draw attention to their charity or hold a contest on Twitter to give away a signed jersey or pair of shoes. Other times,…
LeBron’s Exulted Brand Takes Detour
I swore to myself before the start of the NBA free-agency period that I wouldn’t write about LeBron James. Sports media are putting in enough hours of coverage about his team status, for all of us.
I realized, however, that I work in and write about sports publicity and PR, and since James announced he would share his intentions of what team he’ll join for the next few years in an hour-long broadcast on ESPN, his story became a good PR/bad PR story.
Following NBA Free Agency
Over the past year, Twitter has shown us its incredible power when it comes to talking about and sharing “breaking news” and current events (not just in sports). For example, last year’s Iranian presidential elections completely dominated Twitter for a number of weeks, and became the medium for finding out what was happening in the Middle East. Other major news events, like the Hudson River plane crash and Michael Jackson’s death, have proven the same.
July 1 marked the start of one of the biggest summers in the history of the National Basketball Association. A number of the league’s premier players, including LeBron James, Chris Bosh, and Dwayne Wade, became free agents. 2010 NBA free agency has been quite an experience, and Twitter has truly given fans an insight into free agency unlike we’ve ever had before. Like the events mentioned previously, Twitter has completely altered who controls the messaging and the way we gather information.
Sports Debate: What Athletes Should Be Using Social Media?
Question: Who can benefit more from social media: small-time or big-time athletes? Ryan: My initial reaction is small time athletes and big-time athletes once their career is in a decline. I will start with the argument for small-time athletes. Upper echelon and mainstream athletes already have significant followings. Many have endorsement deals, sell tons of…