America is a uniquely sports-enthused nation. The entire industry — participation, television viewing, and sports attendance — has an estimated worth in the range of $70 billion per year. About 40 million people in the US will play at least one game of softball each year; far more will take aim at a basketball rim….
Tag Archives | sports endorsements
Athlete Branding – Develop a Memorable and Powerful Brand
In the world of sports, it can be very challenging for an aspiring professional athlete, or even a well-seasoned one, to stand out from the crowd and have the opportunity to luxuriate from their success. As the movie Jerry McGuire successfully illustrates, the sports industry is cutthroat and remarkably competitive. Successful athletes are a dime…
5 Ways an Agent Can Guide an Athlete to the Right Endorsement
It’s no surprise that athletes can make a killing off of endorsements. Making money for the athlete you represent — and therefore for yourself — is one of the primary concerns of a good sports agent. However, it definitely shouldn’t be all a sports agent is interested in. Not all endorsements are created equal. How…