Ever since I can remember, I’ve been fascinated with the art of making a good commercial. Those who are marketers, I’m sure can appreciate this too, especially when a commercial makes an audience remember the brand and remember the product or service. But with a record breaking audience of 106 million people, I was blown…
Tag Archives | Super Bowl XLIV
Super Bowl XLIV Recap
Congrats to the real winners of Super Bowl XLIV: CBS. This year’s Super Bowl was reportedly the most-watched TV event ever. CBS estimates that the game was watched by 106.5 million viewers, which is 600,000 more than watched the previous record-holder, the “M*A*S*H” series finale in 1983. I’m not surprised. While the Colts and Saints…
Super Bowl Commercials Play Role in Branding
A few days ago a reporter called and asked how I would advise a professional athlete if he wanted to endorse a hot-button topic in a forum as big as a Super Bowl audience. My answer was not textbook public relations. (I will reveal the outlet and topic upon its publication). The reasons that athletes…
Are Super Bowl Ads Still Worth It?
Super Bowl advertisements have long been one of the best ways to get your brand exposure and eyeballs. Take Go Daddy for example. The company, known for its racy advertising, began airing 30-second commercial spots during the Super Bowl in 2005. Since then, Go Daddy has become the largest certified domain registrar in the world,…
Sports Business Weekly Buzz
Leverage, Top Rank partner for boxing upfront presentation By Jon Show The Leverage Agency and Top Rank will partner this Saturday on what they are calling the first advertising and sponsorship upfront in the history of boxing. Other boxing promoters and networks like ESPN aggregate the rights to multiple fights as part of advertising and…
Sports Business Weekly Buzz
Haiti In Rubble: Marketers, Aid Groups Rush To Help By Karl Greenbery Coca-Cola has pledged $1 million through the Coca-Cola Foundation to the American Red Cross for disaster-relief efforts in Haiti. The company says it is also providing bottled water and other products through its bottler in the adjacent Dominican Republic. The General Motors Foundation…