The world is changing rapidly and from now onwards the speed of that change is only going to further increase. We’re daily bombarded with thousands of images. Every photo can be worth a thousand words. But which images are the ones that stick and make a difference? Which (and whose) story is being told (and…
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2011 Most Influential People In Sports Business
We recently ran a Facebook Contest asking our audience who they thought was missing from Sports Business Journal’s “50 Most Influential People in Sports Business“. We received some great feedback and the people mentioned varied greatly from Michael Jordan (Owner – Charlotte Bobcats) to Lalit Modi (Creator – Indian Premier League). The annual list put…
Sports Stadium Sponsorship in the Digital Age
Sports Stadium sponsorship has changed dramatically over the last several years, and continues to evolve at a rapid pace. For example, sponsorship within sports venues used to consist almost exclusively of traditional signage assets: branding opportunities usually found in the concourse areas, concession stands, and other high traffic areas. Then, largely due to television, we…
Sportsbiz Weekly Buzz – 11.11.23
The Sportsbiz Weekly Buzz is a collection of articles curated by Sports Networker’s Online Marketing Coordinator – Steve Richards Sports Business CEO Of The Year: Mark Cuban “Mark Cuban may have purchased the Dallas Mavericks as a frustrated fan. And, considering his passion for the game, he may have a “basketball heart.” But it’s his…
Warsaw Sports Marketing Center – Sports MBA – Paul Swangard Interview
I was recently down in Eugene, OR to present to the Sports MBA student as the Warsaw Sports Marketing Center on the value of Sports Networking and Social Media. While there, I had the opportunity to interview Paul Swangard – Managing Director, Warsaw Sports Marketing Center. The University of Oregon has never been about sports or…
Sports Jobs: 6 Inside Ticket Sales Managers Discuss Sports Careers
6 Inside Ticket Sales Managers walk into an Arena… Ok, it sounds like the great start to a joke, but in essence this piece is more about how those managers got into their coveted sports jobs. I often get asked how I got my foot in the door in professional sports and the answer is…
Professional Athletes on Social Media: Why Some Get Fans and Others Fines
Professional athletes can use social media to connect with fans and share their personal lives in ways they never could before. An athlete used to be a number, position, weight class or title. Now, athletes, about whom fans only knew what they read in the papers, have become so much more accessible. Today even the…
Giving Up The Game
Many sports personalities choose to take on new roles within their preferred sport after they retire. Typical roles may include coaching, management, commentating and analizing. However, some sports personalities choose to head off on a completely different career path, completely unrelated to their original sport. This article will look at some of the more well-known…
The ‘Beautiful Game’ Goes Scientific
The beautiful game, football (soccer), has been undergoing a quiet revolution in the land of its birth – England. English clubs have always sent football talent scouts the length and breadth of the country and further afield too. Decisions on footballing matters and transfers were once based on nothing more than a hunch, a gut…
A Sports Brand is More Than a Logo
A brand is so much more than a logo and name and this applies to all organizations, sports or otherwise. One good definition of brand is by best-selling American author and marketer Seth Godin who states: “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision…
5 sports marketing lessons from Lady Gaga
Lady Gaga created a phenomenally successful web spectacle for her recent album Born This Way, which was launched on May 23. Utilizing a host of inventive methods, Lady Gaga has leveraged digital marketing and social media to create a deep engagement with her fans and promote and sell her album. It looks like these methods…
Super Bowl vs. UEFA Champions League
The NFL is doing well. The most recent edition of the Super Bowl (Super Bowl XLV) holds the record for total number of U.S. viewers, attracting an average audience of 111 million viewers, making it the most viewed television broadcast of any kind in U.S. history. However, the growth of its European equivalent, the UEFA…