Manchester United last week confirmed that it has appointed Jon Tibbs Associates (JTA), a leading PR agency, to assist with its communications. You might wonder why the highly successful soccer club has made such an appointment. While United is still enjoying success on the pitch, all is not well off. The club, realizing this, is…
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Cause Marketing in Sports
The latest cause marketing deal in sports was announced in Kansas City on Tuesday last week. Soccer club Sporting KC (formerly the Kansas City Wizards), which plays in Major League Soccer, did an historic and innovative deal with the Lance Armstrong Foundation. The club has handed over naming rights of its new $200 million stadium…
How Digital Solutions Are Strengthening Grass Roots Sports
You often hear how digital and new media impacts top-level professional sports to generate new revenue streams and reach its growth potential. Over the last few years there has been growth in the monetization of digital media and the likes of the NFL, NBA and MLB are beginning to cash in. Here in Australia, an…
The Future of the UEFA Champions League
On February 15th, the UEFA Champions League will finally recommence. 16 of Europe’s best soccer teams are still competing for the title. Who will end up lifting the trophy? Nobody will be able to predict the future, well … except me of course. Below you will find 6 bold predictions concerning the world’s most successful annual…
Are Mid-season Acquisitions Good Business for Sports Teams?
It’s been quite a hectic few days in the latest transfer window of the English Premier League (EPL). As I write this post, it is still transfer deadline day in England and rumors of players switching clubs in the remaining last few hours are dominating the sports headlines. The transfer commanding the most headlines has…
Lombardi a Success for Broadway and Sports PR
Mention the name Vince Lombardi and images of a hard-nosed, demanding and driven football coach with a distinct gap between his front teeth, come to mind. Add to that, the Green Bay Packers, which he made famous worldwide, multiple national football championships and the same name on a trophy that now bears the name, and…
Analysis of a Hockey Captain
Joe Thornton was recently named as the eighth captain of the San Jose Sharks, and there have already been questions raised as to whether or not he is the right person for the job. It’s an interesting concept, that fans and sports analysts can tell whether or not specific players would be a good leader for a specific team. But what are the requirements of a hockey captain?
Surprisingly, not much, at least officially.
The main role of captains on the ice is to be the go-to person to talk to referees about rule discrepancies, but even that is fairly unimportant since the Canucks did so for the last two years with their goaltender as the ‘captain’. But we all know it is about the intangibles. The referee chatter is just something logical to put in the NHL rulebook. This is what a captain actually does:
The Multi-Purpose NFL Stadiums Trend
(This is a guest post by Brad Acker)
Many of the articles that I’ve been reading have pointed out that the multi-purpose stadium tread ended when Camden Yards, home of the Baltimore Orioles, was built in 1992.
Why I agree that Camden Yards was a historical turning point for sports venues, I disagree that it ended the trend. The past few years have shown us that it just doesn’t work financially to have a single-use stadium.
Of course Baltimore’s level of play on the field hasn’t exactly helped!
PGA Responds to Missed Opportunity
Has it really been one month since I constructively criticized the PGA Championship for not allowing fans to bring their cell phones into its 2010 event at Whistling Straits?
It should not have been that long, because it was quickly after that blog was posted that I received a phone call from Ken Lovell, Vice President of Media Development for the PGA Tour.
With the Ryder Cup on the docket for this weekend and people thinking golf during an already predictable media-heavy football season, I decided that today was the “better late than never” time to share what Lovell told me about how the PGA is in tune with its fans’ desire to shoot photos and react to what’s going while they attend a professional golf tournament.
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Euroleague Basketball signs first-ever title sponsor
Europe’s main club basketball competition is going to be renamed Turkish Airlines Euroleague Basketball after a ground-breaking sponsorship agreement signed by the airline and the league.
Tim Tebow Gets Chance To Take On Michael Jordan
Jockey announced the signing of Tim Tebow to a multi-year endorsement deal to endorse its line of products, including what it calls its new “Staycool” collection, which will hit stores in the spring of next year.
It’s the brand’s biggest sports endorser since the company signed Baltimore Orioles pitcher Jim Palmer to start posing in briefs exactly 30 years ago.
TaylorMade-Adidas Pits Two to Twitter Way Into a Job
How far would you go for a job? Would you eat a bug or wash an elephant? Both those challenges were presented to two contenders for the title of social-media catalyst at golf juggernaut TaylorMade-Adidas. To test the social-media mettle of its two finalists, the company dispensed with round-robin interviews and luncheons and dispatched them on the ultimate job tryout: a 50-day, nine-country golfing trip chronicled on Facebook, Twitter and other sites. Along the way, the contenders must respond to interactive challenges that include everything from creating a viral commercial to participating in user-generated contests — such as eating a bug or washing an elephant on their most recent stop in Thailand.
Want to Score in Sports? Create a Connection
And few people are more qualified to make sense of this turbulent and fascinating year than Michael Levine, co-head of CAA Sports since 2007. Mr. Levine leads a unit that not only represents more than 500 of the world’s most famous athletes, but is also active in the areas of corporate marketing, broadcast rights and sports-property sponsorship sales. Ad Age recently caught up with Mr. Levine for a wide-ranging conversation about the state of the sports world.
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The Elliptical For The Rich, Tai Chi For The Poor
* Every year, the Sporting Goods Manufacturers Association releases its state of sports participation in America study. The 64-page document is filled with interesting tidbits that will make you smarter at the office water cooler.
* Of all the fitness machines, the elliptical motion trainer has the highest percentage of participants whose annual household income exceeds $100,000 a year. Forty percent of those who use the elliptical make over $100,000.
Internal Watchdog Criticizes ESPN for Ethical Missteps on LeBron James Coverage
* ESPN’s internal journalism watchdog sharply criticized the cable-sports network for what he said were ethical missteps in its recent broadcast of a TV program devoted to basketball star LeBron James.
* The Walt Disney Co. network two weeks ago aired a one-hour special about James, who used the program to announce that he signed with a new team, the Miami Heat. In an unusual arrangement, James’s sports-marketing company suggested the program to ESPN and brokered an arrangement whereby the show’s advertisers donated money to the Boys & Girls Clubs of America, a charity James supports.
Tourism Pitches Sports Visitors
If you are part of the tourist board for Paris or Tokyo or New York, you have visitors coming in all the time, for millions of different reasons.
If you are a smaller town or less urban region, you have to look around and ask some hard questions….what do we have that can draw visitors and tourism dollars since we appear to have misplaced our Eiffel Tower?
One answer is sports tourism.